Happy New Year & A Big Thank You!

Dear Pestoleros, dear friends, dear wife, dear family,

When I was making up my mind about the contents of this post, I thought I might write about the past year and provide an outlook for 2011.

I won't.

I will keep it short and to the point:
Thank you so much for great artists sending me great music! Thank you so much for showing so much love to Pesto as a label, to our releases and to me as an artist - thank you for your support! Thanks to all the jocks who bought our music and who played Pesto music. Thank you for smiling about my silly status updates on twitter and Facebook, thank you for listening to our artists' music on Soundcloud! Thank you for your criticism and the feedback you provided. Thank you for sending me promos and not getting mad by my missing feedback. Thank you for being patient with me - be it overdue remix jobs, your own release and/or royalty statement. Thanks to all those people crossing my way that I hadn't met before and that share the love for the same thing.

*cough* I wanted to keep it short. Here's that:

Thank you all so much! Without YOU, it wouldn't make any sense. Without YOU, this label wouldn't exist. Without YOU, there would be less love on this planet (and there's already a huge lack of it!).

I'm not a religious person so I cannot pray for you. But I surely wish you all the love, the luck, the health and the happiness you long for!

Have a great NYE and have a GREAT year 2011!

Much love, big hugs and many kisses from Jost/Jon. I love you, too!:)

Guest post: Christian G.

picture of a Sennheiser HD25 headphone
Here's the third one in a loose series of guest posts, this time written by the artist of our current single Pesto 015 "Deep Reflection". Please welcome Mr. Christian G from Sydney, Australia and make sure you follow the provided links in order to learn more about hearing protection.

I am sitting here in awe contemplating where this journey has taken me. The journey began way back in the early 80's. The music was different then as it is different now and continues to evolve. Over time I ended up with a taste for Deep House music.

I appreciate all genres and styles but always come back to deep and moody melodies with snippets of tunes originating from artists such as Jean Michel Jarre, Vangelis and a myriad of other ambient and atmospheric artists lurking beneath the sound of the deep.

A very good friend of mine, Paul from Chugg Radio once told me that outstanding music has "separation" where each instrument has its place, every sound has its purpose and above all it has that "Chugg" creating a unique feeling.

Throughout my DJing career I've always played with a passion and a goal to ensure all present have a memorable experience. I've played with percentages holding this basic club rule tucked away in my back pocket that will work for me in years to come. I have always worked in clubs believing in three things that made it all happen for me, the club and the paying customer. They are the bar, the door and the DJ. Break one of these links and it would all come tumbling down. Whether it happened overnight or in a year the persistence paid off. DJing was more than a passion for me. I was passionate about the business side as well as the task at hand in creating a vibe which was rewarded by the reaction of the crowd, acknowledgement and financial gain for all involved.

However the personal downside was a lack of education in protecting ones ears in the skilful art of DJing. I spent 18 years hammering away with perpetual beats week in week out. Now I often wonder what would have been if only I had someone in a similar situation warn me about the dangers of long term exposure to loud sounds leading to Tinnitus. It is quite sad to hear a doctor advise you that you can't play anymore. "It's All Gone Pete Tong" (watch a trailer here) may have been funny to some but I can tell you first hand that it isn't. To all fellow DJs reading this article you have an opportunity to become aware of this condition and protect your hearing with the use of earplugs between gigs, ensure you have annual hearing check ups and learn to relax your ears regularly. I can hear you saying "I have a need to listen to my music loud, to get a feel for the track, ..." but I can talk from personal experience. Been there, done that and I've paid the price for it.

Without going on about it for much longer, the cat is now out of the bag. I have Tinnitus, yet I followed my dream and was fortunate enough to get feedback and support from a true workhorse and ambassador of the Deep House movement ... Jon Silva. He liked what he heard and here we are with Deep Reflection.

Hope you all enjoy the ride !

Christian G

Probably the most awesome/desperate demo submission we ever got

Oh. My. Goodness.

This is probably one of the worst demo submissions we ever got. It's wrong in all possible ways. It's so full of FAIL and cries "nooooo - please stop it!" on all ends, yet it's so desperate and full of an adorable amount of self-esteem I could not help but share it with you.

Here's the story:

I was just working on getting the promo campaign ready for the upcoming Pesto EP002 "Booty Shakers". So I converted the master files to MP3 format, uploaded them to the server, etc. While doing so, I sent out a tweet describing what I was about to do - yeah, I love to keep you up to date:

screen capture of a tweet sent by Pesto Music

A few minutes later, I received this reply via twitter from a person I'm not following:

screen capture of a tweet reply by Ashley

Hardly readable in light pink on white but her tweet says: "███▀▀██████▄▄LOOKING FOR THE SUPPORT AND OPPORTUNITY THAT I NEED, PLZ PLZ HELP http://www.youtube.com/watch?v=Wb9642zYTjs"

I don't know if it was "booty", "shakers" or "pestomusic" that triggered Ashley's reply and usually, tweets like this are spam. I flag them as spam and report them to twitter, block the user and continue from where I was before. Not this time. My instinct told me to look up that profile. Hey, it could also be she's a young, undiscovered super talent and I'm missing the opportunity of having another great vocalist for Pesto - so don't judge me! I checked it, clicked the provided link and found her "demo" on YouTube. And couldn't stop laughing my arse off.

Here's that demo - I should probably rip the video it in order to have it in the archive. Priceless!



Do you think I'm a bad guy by exposing Ashley or do you think she's the next big thing? And be honest, are you having at least a grin on your face?;)


Got 2 Have U - brand new Jon Silva track out on Aquamarine

Really don't know what makes me happier: the fact that I've finally released an original Jon Silva tune after more than a year. Or the fact to be in great company on Russia's Aquamarine label, being part of their superb compilation "Elastic Sound presents: Aquamarine Sampler Vol.2". It's probably both.

This sampler, compiled by Elastic Sound who delivered a Beatport-charting remix for Replika's "Inner Vision" last June, is full of deep goodness. Dense atmospheres, jacking grooves, jazzy samples, vocals, sweet synth riffs - it's all in. And while all contained tracks are great on their own, please pay special attention to these: George Horn's "Reviver" - a moody and sweet piece with an amazing beat. Replika's "Textura" - I've never heard a bad tune from this swiss miracle who never fails to deliver the deep shizzle. Dima Promo's "Enjoy" - this is to show you how funky a computer with a music production software can get while not losing that atmospheric, dubby vibe. Ocean Gaya's "Back In USSR" - a grooving floater with Yann's signature sound. J Kar's "In Love So Deep" - boy, do I love the fact I've just signed two tracks from this amazing greek guy. His mum probably breastfed him groove and deepness.

Don't get me wrong, I like the others as well but the tracks mentioned above were the ones I immediately fell in love with. Oh, and of course you might want to check out my "Got 2 Have U" track, a typical Jon Silva number featuring a fat bassline, classic drum machine grooves, deep chords and a banging piano stab. Not to forget some silky Silva vocals and a neat little 303 line to add some swirl - hope you like it;)

Now please go and buy that release - this winter is a cold one and artists need to pay for a warm flat. But it makes them happy in general if you appreciate their music and support them.



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Pesto 015: Christian G. - Deep Reflection out excl. on Beatport

cover artwork for Pesto 015: Christian G. - Deep Reflection
Released just yesterday as a Beatport exclusive, we are proud to present you our first australian Pestolero (wait, maybe that would rather be a Pestoleroo?). "Deep Reflection" on Pesto 015 comes with an updated version - Organ Chugg Mix 2010 - of Christian G.'s original, featured on our "2.0 - A Jar Of Fresh Pesto" compilation. Next in the pack is a Jon Silva remix, reminiscent of the mid 1990ies Deep House sound. Following the Original from 2009 in a remastered version, we have a storming techy remix by Herbert Pryne who just recently had the honour to remix one of Anne Clark's tunes.

Christian Giovannis aka Christian G. from Sydney, Australia began his passion for music and DJing in 1988. He made his debut on a number of local community radio stations presenting current underground releases in a commercially dominant environment. Soon after he explored his creativity and passion for music by pursuing a life long dream in DJing which to this day continues to play a big part of his life.

With 22 years at the helm, Christian has been through the ups and downs of the music and dance scene. He has played in all of Sydney's major clubs showcasing his technical ability and programming skills to packed dance floors. Reading crowds week in week out made him a favourite amongst the clubbing crowd and establishing a reputation as a DJ's DJ.

From the days of turntables and mixed tapes right up to current technology he has kept in touch with the mechanics of the trade with an emphasis on DJ programming. More recently he produced his own blend of deep grooving numbers with a remix of Harry Vincent's Rapture on Plastic City which also features on a mix by Soda Inc (Plastic City - Maybe). Christian continues to push and share the love of deep house music through many forms of media, mixed sets and has regular DJ mix slots on www.chugg.net.au, Sydney's number 1 Deep House radio station. In addition he has appeared a special guest with regular spins on FBI radio in Sydney by Sydney DJ James Locksmith from FBI & Jembe Music.

Besides being deeply involved in music, Christian is a talented photographer as well. The cover artwork for Pesto 015 "Deep Reflection" is actually one of his brilliant shots. If you would like to check out more of his photographic works, make sure you spend some time on his photography page.

Mr. Christian G can also be found on Facebook, Soundcloud and twitter.


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Pesto 015: Christian G. - Deep Reflection [video]

As always, we've made a little video teaser for you. Here's the one from Pesto 015: Christian G. - Deep Reflection

You can get this release exclusive from Beatport: http://bit.ly/fxqdGZ





PestoMix 015 by Christian G. "Berry Deep"

PestoCast150x150
When I wrote the introduction for our last PestoMix 014 by Martin Broszeit, I told you about autumn here in Cologne and how this would be true only if you were located on the northern hemisphere.
Since here at Pesto, we believe in the balance of things and the same rights for everyone, PestoMix 015 "Berry Deep" by Christian G. comes straight from Sydney, Australia where they have summer at this time of the year.

As luck would have it, Christian G. is also the artist of our Pesto 015 single named "Deep Reflection" that will be released as a Beatport excl. later today. The tune was already featured on our last 2.0 compilation "A Jar Of Fresh Pesto" and comes with fresh remixes by Christian himself, Herbert Pryne who just recently remixed Anne Clark and the inevitable Jon Silva. More on the "Deep Reflection" single coming here in brief.

Here's the tracklist for PestoMix 015 "Berry Deep" by Christian G.:

01. Wiretappeur - My Real Name Is [Bedrock]
02. The Cabronistas - Deep Thang [Hearbeat]
03. Evren Ulusoy - Believe [Kolour]
04. Tonkproject - Deeper Than My Soul [Deepclass]
05. Evren Ulusoy - Pon Farr [Undercool]
06. JML - Into The Wild (Peter Horrevorts Big Five Remix) [Vibrating Balance]
07. Jimmy, Fer Ferrari - Back To Buenos Aires [Solid Fabric]
08. Evren Ulusoy & Sezer Uysal - Singing In The Bathtub [Loco]
09. Apologist - Violator (Latenta Project Remix) [Proton]
10. Simon Garcia - Raw War [Laka Tosh]
11. Alain Ho feat. Marlene - Je Pense A Toi (Kruse & Nürnberg Remix) [Composite]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"


Friday afternoon rant: Don't feed the trolls!

Jon Silva in his bathroom, next to a proper basil plant
Just because I'm in that mood, here's some email correspondence with a label I've been reminding to send royalty statements since June this year, with an invoice from 2009 still being unpaid. I've sent three more reminders in the meantime before mentioning the word "court". This is me writing:

Dear xxx,

Hope everything is fine!

Following up on your message below dated the 9th of September, I wondered if you have any news for me. If you feel you're not obligated to pay my due invoice and/or issue royalty statements anymore, I'd like to hear the reasons.

On a sidenote, I'd like to inform you that the place of fulfilment with regards to the license agreement covering the release of xxx on xxx Records is Cologne, resulting in the possibility to bring said issues before a local court here in Cologne, Germany. Please sort this out asap, 18th November 2010 being the latest date before any more actions are being taken.


The label replies (text unaltered except for names):
hello jost thanx for your kind reminder .

i will take care of this next tuesday finally as there are too many stuff going on at the same time so please be patient for another week

it takes some more time to fucking people like me ( thats how you called a few years ago ) to take care of a few things but i am the guy that i am taking care of the business the best possible way so take it easy with courts and dont expect lots of monies . it must be pennies so you better not spend them on court tuesday you will get them

Here's my former message supposed to contain "fucking people", just FYI (also unaltered, except for names):

We have provided you with the CD versions of the tunes, you haven't been asking for Club (Dj friendly that is) mixes. You have no singles scheduled, no remixes, no nothing. When you uploaded the album to Beatport, people were sending me emails that they bought faulty files, resulting in pulling off the digital album for a week or so when "xxx" had just entered the DeepHouse sales charts on BP. I honestly cannot think of any better way to ruin the download figures (which are quite important today and are getting more and more important). And I further cannot think of any way less professional than to upload clicking files. This is daily business in its basic form but you seem to mess up even with this simple task.

Both "radio-friendly" tunes on the album, xxx and xxx, are not present on xxx FMs, streaming stations or anywhere else. Don't tell me the world has changed and there are less FMs in xxx playing Dance Music - I know already as I am running a business in the same niche. And guess what - I get my music placed still.

The fact that you managed to do more gigs for xxx when albums were released with your competition is embarassing for you at best. The fact that we played in xxx is due to xxx and xxx being so kind to arrange a gig for us, rather than you being actively acquiring gigs in order to promote the album - at least that's the impression I have.

When you were here in Cologne the last time, you said something about possible gigs in "country far away". Well, I'd be happy if we had just a couple of "country pretty close" gigs. And as xxx told me, you had a big party celebrating your move to the new headquarters, but you did not invite the artists that released the latest xxx album. Your point was xxx being too expensive (ummm...right), but I guess a flight far-close-far is cheaper than two flights with Germanwings plus fee.
And speaking of gigs, I have never encountered a person before that has beef with so many people. Everybody is an asshole or doing it wrong except you. Well, if I am looking at the results of your work and the work of the "assholes", you seem to lose the comparison. The conclusion is that it must be you who's doing something really the wrong way. Either way, when working in a professional manner is your aim, it's time to have your ego step back and focus on the work (which is a lesson I had to learn too, btw).

All in all, as much as I would have recommended xxx as a base for artists, I will refrain from doing so in the future. Your promises to send the paperwork/agreements (starting last December, it's July if you have a look on the calendar), your promotional work and your lack of communication is a total desaster. You're doing way worse than xxx or Pesto. I manage to license each and every release (and keep in mind, they're digital only - no CDs) to at least four compilations (not counting in-house ones). What's your number of granted sub licenses for xxx? One? Yes, because one of my business partners from xxx licensed a a tune after I pointed him to it.

To sum it up: I am very disappointed of you both in a professional and personal way. There is nothing than empty promises, a ridiculous performance regarding PR and a way of working that's worse than the bloodiest beginners in the music business.

I am wishing you ongoing success with xxx Records and want to thank you for terminating the xxx project by losing on any side. Should you wish to reply, please refrain from calling me, an email will do the job way better.


What do you think? Usually, it's "Don't feed the trolls" so I'm refraining from a reply. On the other hand, I'd really like to teach that guy. I just dunno how. Yeah, maybe ignoring is the best option!

Have a great weekend!:)

Guest post: Anne Clark

Here's the second post in a loose series of articles by guest writers. If you missed the highly anticipated first one, please see here.
Today, we have the great pleasure and feel truly honoured to present you a piece by the queen of our darkness, a true 1980ies icon whose status lasts to this very day, a woman that shaped my big brother's music taste as well as mine, a lovely human being I had the chance to meet and chat with after a great concert here in Cologne - ladies and gentlemen, please make some noise for the one and only
Anne Clark!

Sitting here on a bright and chilly November morning. A big steaming mug of tea and the dawn of a new day and a new project for me.

Music has always been a passion for me. All kinds of music. All ways. Always.

Language and words too. An (astrological, so I am told!) need to communicate!

The two are inextricably linked for me.

Words and music.

Music is the vessel that can carry us, all of us, any of us, to a higher plain.

Words can kill or cure us. Sometimes just one word is enough.

It’s that simple.

I have dabbled with every kind of music over the past 30 or so years. Well, my whole life in fact. The endless possibilities. A treasure box full of jewels, a child in a candy store!

I love the rough, raw scratchiness of a solo cello or violin. The butterflies-in-the-stomach swell of massed strings. The soaring purity of an oboe note. The primal, ancient earthiness of a drum beat. The beauty of a piano or guitar melody. All the human expression of love and joy and pain in the single voice of a singer. The challenge of a jazz ensemble! The madness of sampling old-style years ago with a cassette player somehow hooked up to the TV or radio. A microphone hand-held in the air as a thousand migrating geese fly in formation overhead…I love and lose myself in it all.

And…..the endless possibilities of “electronic” music.

Don’t ask me if it’s Techno, Electro, Industrial, Minimal, Maximal, Deep, Light, House, Garage or Lounge, EBM, IDM, Rap or Hip-Hop…

All I want to know is, does it make me feel. Does it make me feel something I have never felt before?

Since I was a child I have often wondered what it would be like to see a totally new colour. And I mean new. I don’t mean a different shade of blue or red or yellow or silver or black. I mean a colour that has never been seen before. It drives me almost crazy just to think about it!

I assume however that it is not and never will be a possibility…..something to do with spectrums and light waves and limitations of the human eye.

Yet, although our hearing has frequency limitations, it seems that from what is basically just a handful of notes, we can endlessly create new sounds, new music.

It is truly amazing when you really think about it!

And for me, the genre known as “electronic” music is that treasure trove full of jewels, the candy store full of colours, textures, tastes and flavours.

The possibilities with sound, unlike colour it seems, are endless……

Anne Clark, November 2010

this is the cover artwork for Anne Clark's


PAST & FUTURE TENSE – Chapter One, a reinterpreted retrospective of the music and words of Anne Clark is released on After Hours Productions through Believe Digital on 10th November 2010. We'll follow up on that one in short.


PestoMix 014 by Martin Broszeit "Music For Lovers"

PestoCast150x150
Looking out the window, it's obvious that autumn is all over Cologne: a sky in just that one shade of grey (ok, that can happen any season here), yellow and red leaves falling from the tree in the backyard and the cat sleeping on top of the heater. It's the season for hooded sweaters, thick socks and german cuisine - of which the latter is impossible to enjoy during summer as good and solid it usually is. It's time to get cozy and we would not be Pesto Music if we did not serve you the proper soundtrack. Disclaimer: PestoMix 014 will also work for you if you're located on the southern hemisphere. I just could not come up with a better introduction;)

PestoMix 014 comes from Hamburg's Martin Broszeit (link is in german language) and is named "Music For Lovers" which is a more than suitable description for the atmosphere created. Martin's name may not ring a bell since he's not your favourite overhyped producer of the moment rather than a long player in Germany's music business. Born in 1972, Martin found his way behind the wheels of steel at the age of 17, mainly focused on HipHop and HipHouse back then. Going under the name of DJ Phoenix, he soon became a regular guest in all of Hamburg's top venues and events: Palladium, Kontor, Phonodrome, Juice Club and the Nature One festival to name but a few.
Martin, together with production mate Chopstick, formed "Smart System" in 2001 and one of their tunes was placed on Tiesto's "Nyana" compilation, two more tunes were signed by Germany's House veteran Oliver Moldan. The buzz made bigger labels become aware of the duo and eventually, one of Smart System's remixes made it on top of the official german Dance Charts.

During the same time, Martin Broszeit was working as a plugger for Kontor and later on Universal Music, promoting the who-is-who in music biz: Rolling Stones, Sophie Ellis Baxtor, Spiller, Blank & Jones and too many more to mention. No wonder why Martin, still the nice and down-to-earth guy he is to date, played alongside the frequent flyers of electronic music.

Even though Martin admits to having played a support gig for Scooter (hey, we all need to pay our rents!), his heart is with his wife, his glamourous daughter and the spirit of Deep House. We are more than happy to present you PestoMix 014 by Martin Broszeit - "Music For Lovers", a true PestoMix to the core.

Here's the tracklist:

01. SNG - With You [White]
02. The Urban District - Solaris Safe [Nightchild Records]
03. Murat Ozer - Unbound [Connect Four]
04. Sol - Chudo 81 (BarBq Mix) [SnoochiBoochi]
05. The Urban District - Lonely in the Air [Nightchild Records]
06. Edwin Mulder - The Zound of Muzik [Ready Mix Records]
07. Evren Ulusoy - Marriage of Heaven & Hell [Particles]
08. Darren Duvall - My Control [Murat Ozer Mix] [Ready Mix Records]
09. Edwin Mulder & Ferdy - Point Cabrillo [Glideslope Music]
10. Evren Ulusoy - Vessel [Silk Sofa Music]
11. Edwin Mulder - A Love in Paris (Seva K. Remix) [Glideslope Music]
12. Pablo Fierro - Mellow Man [Elevation Recordings]
13. Egon Carter - Holy Day Taste [Fassade Records]

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click here for the direct MP3 link or right-click and choose "save as"


Making House music: are you a Long Player or Short Player?

This is the first write-up in a loose series of posts written by guest writers. Today, we have the great pleasure to share Mr. Jones' thoughts with you. For more Pesto news related to Mr. Jones, please click here. These guest posts do not necessarily reflect Pesto Music's position (although they will quite often) but are rather intended as a good starting point for a discussion. Please join in!

House music is a passion most of us have it in the blood, usually the House DJ and producer starts off hearing electronic music at an early age and gets infected by grooves and interesting sounds. This leads to them wanting to know how it’s all done and most DJs end up in some form of training on software and hardware in studios and computer production suites. Some just dabble in it and release the first things they ever make and continue along that trend throughout their careers with no formal training or musical knowledge/skills.
 
It all starts with an obsession for buying new tunes and being at the forefront of the fashion show that is new House music releases. The club scene thrives off imports and new tracks flying about the globe from the thousands of artists and labels.
Here we arrive at the phenomenon of the superstar DJs who play these new signed and unsigned tracks they are sent for free, and labels and artists clamber over each other to get reviews and plays from the heavy hitters. Dark rooms the world over set the scenes for what is cool and what is not cool in the House music genres, and this drives many artists and labels to flow in particular directions based on these trends.
 
Here in lies the problem.
 

Fashion


It seems an unlikely idea that music would be fashionable and artists would be fashionable as opposed to music just being great but it happens and is happening right now. Somehow certain artists and labels can get away with murder releasing anything that the everyday clubber considers to be the current trend, and it will fly off shelves and download stores like its about to run out of stock.
This for many experienced music producers is unfathomable because when they listen to music in their knowledgeable ears and training they understand the complexity and production skills of real House music. So it can be rather perplexing to them when they hear a track made from samples alone with a few FX and not a shred of musical composition added to it, yet somehow it’s blowing the charts up and being played by every DJ on the planet. It is as if music no longer mattered and appreciation of actual composition and musical talent was no longer required. This leads to the next problem.
 

Elitism


There are certain DJs and producers who somehow think when they’re being charted and played by the fashionistas of the scene that they have somehow made it and earned the respect of the scene. The reality of it is that they have only succeeded in becoming a fashion icon of the scene, and everyone knows fashion trends come and go quicker than a punter in a brothel. The side effect of this is the artists or the labels gain a level of elitism that can be noted in their interactions with lesser mortals.
 
The trick in this music scene is not only longevity and dedication but its also being nice to people, because if you're not nice to people and are problematic to those who are going to outlive you in the scene you have a big problem. Longevity is not something that happens over night like a few beat port top ten hits, longevity requires study and sweat. Now most long time artists in the scene you will notice evolve and improve their skill sets. The main players tend to end up becoming more involved in their trade and learn more about production and musical composition, as well as playing musical instruments also they tend to be really nice people to communicate with. This is the level of technical abilities that are worthy of elitism and respect, it is very rare a newcomer arrives on the scene with all these skill sets in tact but when they do it's easily observed.
 
So we finally get to the core of this post.
 

The Frankenstein’s monster of the ego


There are so many artists who can be seen complaining about this or that, and expecting to paid this or that, or to be treat like this or that. It becomes somewhat tiresome for people to have to deal with this repeatedly as it’s the evil twin of the fashion side of the scene. From speaking to many artists and label owners the common complaint I hear is how much throw away material there is in the scene, a lack of musical skill and a lack of sincere communication. If you have got this far into the post you should sit and think about that because while you are thinking about approaching XYZ labels, bear in mind a lot of them talk about this kind of thing in the background to one another. Do you really want to be the person they are talking about? The one they don’t want to work with? The one they see as a fashion accessory?
 

It all boils down to the following


Take some time on thinking what you put into the scene and what you get out of it, because the House music scene has been around 30 years now and is not going anywhere anytime soon. If you plan on making a career from this it is well advised to take your time in your efforts and plan ahead for what you want to get. Do you just want to be a fashionable DJ no one is going to remember in ten years time as the scene evolves and casts off its old rags? Or do you want to be one of those long time personalities who everyone admires and respects for their efforts in the scene?
 
It’s easy to just bang a few tracks out and stand up in the spotlight for five minutes; any of us can do that. It's not so easy to forge a personal connection to your music and peers that actually means something in the long span of time. Be nice, get involved with people in the scene, keep the ego in check and don’t just think you have made it and demand respect. Respect is given and you will know when you get there, most of us are still working towards getting there ourselves.

Pesto EP001: V.A. - Deep Discoveries [service links]

cover artwork for Pesto EP001



Buy this release from:
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Berny - Shplatten: a MASSIVE remix pack (incl. Jon Silva remix) just out

Padova-based Berny already made some waves when his "Shplatten" got released earlier this year. Throughout all summer, it was impossible to not hear one of the mixes contained on the original release unless you were living under a rock. Richie Hawtin, a name probably familiar for most of you, could not resist playing the great rework by Luca Ricci, head honcho of the acclaimed Aenaria label group. I have proof:





I myself chose Joy Kitikonti's remix for my guest mix on Randy Seidman's "Open House" podcast, the version that also stormed Beatport's DeepHouse charts. You can surely imagine how proud I was when Berny approached me, asking me to remix the tune. It's always a great honour to remix stuff that one really likes but that also makes it more difficult. Here's what I came up with - I hope I did justice to the great original:





Hope you like my rework but in case you don't, there are 12 (yes, that's TWELVE!) other really kick-ass mixes by such illustrious names as Evren Ulusoy, Satoshi Fumi and the aforementioned Luca Ricci and Joy Kitikonti to name just but a few. Please check out this massive release and show some love by getting this in your cart.



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Mo' Funk - Hold It Back: Jon Silva Remix out now

Just recently finished a remix for my serbian buddies from Nish, also known as the label Balkan Connection.

This time, I was asked to rework "Hold It Back" by Mo' Funk. My remix still features the same deep tech Jon Silva sound you'd expect from me but you will surely notice a little update soundwise. At this moment, I have a weakness for those stomach-punching basslines laid out on a solid beat. The groove evolves and a slow build-up takes you towards the break. The energy level is brought down, the main vocal of the original is being introduced, the pad sound elevates your conscience to a higher level, just to unleash that bass drum right into your chest again. You cannot help but just move - at least that's the way it works my body.

Please make sure you also check out the other great tracks and versions on Balkan Connection 082:



Go to Beatport.comGet These TracksAdd This Player




If you want to hear the mix in nearly full length, you should check out untitled music's UM54 mix, downloadable from Soundcloud. It also contains my remix for Berny's "Shplatten" track, to be released through Aenaria Tech on 4th October (more on that remix later).



PestoCast: V.A. - Deep Discoveries [Pesto EP001]

PestoCast150x150
Here are all tunes from Pesto EP001 - Deep Discoveries compiled in one PestoCast. If you prefer a WAV file, you can download one from our Soundcloud page.

Tracks featured in this podcast episode are:

01. Deep In Calm - In Pieces
02. Norman Creed - Deep Breath
03. Patryk Molinari - Some Old, Some New
04. Yamil Colucci - It's Good To Smile
05. Processing Vessel - One Night Stand
06. Christos Fourkis - About Me

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"

Pesto EP001: Deep Discoveries [video]

Since the video player on the right side is a bit tiny, we thought we'd post the video teaser for "Deep Discoveries" here in super duper HDTV 3D-ready - ahh, stop it! Here we go:





Pesto EP001: V.A. - Deep Discoveries out excl. on Beatport

cover artwork for Pesto EP001
Without having read the text, you know it's a good day when the Beatport player appears here on pesto.de.

Introduced with our behind-the-scenes to give you an impression of the effort put into each and every release, announced last week and delayed again, having spent more time on the video teaser, the time has finally come to release our youngest baby into the wild. Say hi to our very first Pesto EP named "Deep Discoveries".

In addition to our compilation series such as "2.0", “toolbox" or “Beautiful & Timeless", we launched this special format to bring you more new talent, more diversity and more pleasure.
Every EP will contain up to six tracks by various artists and "Deep Discoveries" is no different:

We have "Deep In Calm" from Poland with a lush and atmospheric opener, "Norman Creed" from Germany with a shaking track that's being compatible both with deep sets as well as clubbier ones, "Patryk Molinari", also from Berlin with a musical masterpiece, "Yamil Colucci" from Argentina with a number similar to early and danceable Matthew Herbert, San Diego-based "Processing Vessel" with a sweaty and funky tool and last but not least "Christos Fourkis" from Greece who delivers a deep groove monster.

Pesto EP001 is supported & played by Graham Sahara (Seamless, km5), Darren Holland (Baldeelox), Nacho Marco (Loudeast), Joan Ribas (Ibiza Global Radio), Igor Marijuan (Ibiza Sonica Radio), DJ Linus (Exun, Pacha MUC), Andrew Chibale (Salted), André Kronert (Night Drive, Neurotron), Nadja Lind/Klartraum (MoS, Soma), Will Sumsuch (Urban Torque, Etoka), Oz Hemingway (UCOH), AMDJS, Christian Quast (BPitch, futureaudio), Tom Morgan (Discoteca), Dave Miller (Illegal Cargo), BiG AL (ReadyMix, GU, Baroque) and many more...

Too many words already, I know, so let's go straight to the goodies:



Go to Beatport.comGet These TracksAdd This Player




Free DJ mixes for the weekend (containing Pesto EP001)

cover artwork for Pesto EP001
Isn't that cruel? While you are still eagerly waiting for the release of Deep Discoveries, others already have it playing on their decks.

We've published a new PestoMix earlier today though that contains a couple of tunes from Pesto EP001 and from other upcoming releases. To further satisfy your needs for world-class DJ mixes and fresh music, we have put together a couple of really awesome mixes that contain one or another tune from Deep Discoveries.

Let's begin with Nacho Marco of Spain's Loudeast. This link leads to a file on yousendit.com so better be quick with grabbing that one. It will last for 7 days:
https://rcpt.yousendit.com/945045929/e14f96747ad02abfacabe3d9783af703

Next on our list is Martin who runs the immensely successful DeepGroove radio show with over 2,500 listeners. You will find tonnes of more great DJ mixes there:
http://www.deepgroove.co.cc/dgrs-05-09-10/

Mr. Jones of the Disclosure Project must be regarded one of Pesto's most constant supporters, with awesome DJ mixes regularly posted to his Mixcloud:
http://www.mixcloud.com/mrjones/september-deep-promos-2010/

And speaking of constant supporters, Russia's AMDJS are none less. The deep brother and sister (literally!) run the highly acclaimed AMDJS radio show that's broadcasted on 26 stations in Russia, Brazil, Lithuania, France and Ukraine:
http://soundcloud.com/amdjs/radio-show-vol82

Have a great weekend & we hope you enjoy the mixes as much as we do!

PestoMix 013 by Jon Silva "Karisma Chronicles"

PestoCast150x150
Back in July, I was invited to deliver a guest mix for Daxxel's "Karisma Chronicles" blog/podcast from France. Being in the good company of Gorge, Scope, Kruse & Nurnberg (yeah, I know it's Nürnberg), Nikola Gala, Burnski, Bas Amro and Cooccer and under the heavy influence of at least one month of pure summer here in Cologne, I made this little DJ mix.

As it contains a couple of previously unreleased tunes from Pesto EP001, Pesto EP002 und upcoming Pesto singles, it's still as fresh as the morning.

Shake your thang, show me whatchu got - here's the tracklist:

01. Alankara - The One (Intro Tool) [pesto.de]
02. Patryk Molinari - Some Old, Some New [pesto.de]
03. Norman Creed - Deep Breath [pesto.de]
04. Out Code - Lost In Chinese (Stefan Naimor Remix) [Tokyo Red]
05. Stan Kolev - Event Horizon (Jon Silva Remix) [Outta Limits]
06. Helly Larson - The Sea [pesto.de]
07. Replika - Inner Visions (Jon Silva's Tool Mix) [pesto.de]
08. Jozef K - Elevation (Ellesse & Pete Zorba Remix) [Kaluki]
09. Nick Fay - Your Love [pesto.de]
10. Bruno From Ibiza - Delicia (Jon Silva's Terrace Mix) [pesto.de]
11. Benedetto & Farina feat. Robert Owens - Relight The Stars [Inkfish]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"

Pesto EP001: Deep Discoveries: out now NOT

cover artwork for Pesto EP001
So you expected part 5 of our behind-the-scenes here last Monday. I promised to publish some DJ feedback, a new mix and I especially promised to not delay the release of our Pesto EP 001: Deep Discoveries another time. Since Deep Discoveries is not being released today, the question is "what happened?". I could have also titled this post "how to make a fool of yourself in public", so I'm sure you'd be interested in reading about the reasons why our first Pesto EP will be released next Wednesday, the 15th September 2010. In case you missed the former parts, here are part 1, part 2, part 3 and part 4.

Last weekend, while writing the fourth part of our behind-the-scenes, I finalized the release by uploading all required files to my distributor. For each contained tune, I have to enter information such as the composer of the works, their publisher, the track name, the project name, set a flag if a tune contains any explicit content, etc. This bundle of information is called metadata and the distributor requires it in order to provide download stores with that information. If you perform a label search for "Pesto" on a shop's web site, it will show you all Pesto releases. That's because I've entered this information into the distributor's database which in return the shop's system will read out and insert said data into their database/catalogue. Download stores are more or less databases with more or less pretty and/or useful interfaces to present the data, including the files to be downloaded by you after a successful purchase.

Also part of this data is the cover artwork which can be seen in the upper left corner of this post. This artwork must not contain any email addresses or URLs as it might be rejected by certain stores (namely the iTunes Music Store) - a fact that is relatively new to me. If you take a closer look on the cover for our toolbox: 1 compilation, you will see our domain name in full shining glory. It also does not make a lot of sense to me as this would be the only way to tell customers which address to insert in their browser if they would like to find out more about the label they just bought music from. After all, iTMS does not allow to search for labels rather than artists and track names only.

So I deleted the cover from the metadata, asked the designer for a new one without the URLs and tried to upload the new cover. It did not work. I would see the progress bar for ten minutes until I would retry to upload the cover to my distributor. Again, I had no luck and tried a couple of more times. I then decided to send the new cover to my label manager at my distributor by email, including a short info on what had happened and enjoyed the rest of my Sunday.

On Monday though, I was not at my desk the whole day and did not access my emails. If I had done, I would have discovered a message from my distributor (not from the desk of my label manager), telling me they could not verify my product since the cover was missing. I sent it again on Tuesday - just one day before the release date but it was too late already. Beatport takes time to insert the product into their system, they need to encode my WAV masters to MP3 - in short, one day was not enough. The release had to be delayed.

Who's to blame now? The distributor as it was their system playing up? In part, surely. The major part of responsibilty though has to be taken by the old fool that is me. If I had uploaded the release mid last week, I could have reacted in time and nobody would have noticed anything of the drama. Since I call this series of posts a "behind-the-scenes" though, I surely have to include this failure of mine as well. You can imagine how pissed I was of myself: writing all these posts, sticking to a tight schedule that would climax in the final release, putting a stress on how crucial proper timing was - all went in the litter box. Quite embarassing and unprofessional - ouch.

Anyway, the show must go on and that's why you will find the DJ feedback here on another day (mind you, I won't tell when I'll pulish that - hah!) as well as the promised Jon Silva DJ mix with tunes from Pesto EP001 and 002. The good thing is: I have more time to prepare the video for Deep Discoveries and will probably have to come up with some more ideas in order to maintain the tension (these nude pics suddenly appear to be a good option).

Pesto EP001: Deep Discoveries - behind the scenes pt. 4

cover artwork for Pesto EP001
As I said yesterday already, I will spare you my nude pics. I have way more interesting background info on how "Deep Discoveries" was made. And since the post yesterday was highly technical, you will probably find today's part 4 much easier to read. After all, it's Sunday and our brains are in weekend mode so this one's not as demanding - at least I'll try to keep it that way.

We've covered the whole creation process of PEP001 (short for Pesto EP001 or simply "Deep Discoveries") starting with the selection of tunes and making up the playlist in part 1, went on to creation of the visual appearance in part 2 and ended with part 3 of our behind-the-scenes, dealing with the mastering of the EP and some basic thoughts on promotion.

Today, I will be talking about the promotion process in whole, our custom-made promo system, share some DJ feedback with you and I will also let you know how getting DJ feedback is serving my narcisstic needs.

From the highest mountain to the deepest valley



After I had mastered all tunes and rendered them to disk, I had a folder sitting on my drive, filled with WAV files. One minute of WAV roughly eats 10MB of disk space (these are files comparable to what is found on CDs - 44.1kHz sampling rate at 16bits), the whole EP would require 400MB of space on Pesto's servers. Way too much to share it with people!

But since God Allah Jehovah the Fraunhofer Society gave us the MP3 format, there are ways to compress the size of an audio file while maintaining most of its contained audible information. When sending out promos, I'm encoding the files at 320kBits which means the resulting MP3s are approx. one fourth of the size of the original hi-resolution/CD-quality WAV files. Usually, WAVs have a bitrate of 1440kBits and this is what you get on Beatport unless you're opting for the MP3 version. MP3s sold on Beatport have the same encoding quality as our promo files.

I would name the WAVs in a proper way so that just by looking at the file name, everybody would know where the file belongs to. I would then add ID3 tags to said WAVs so that track names and artist names would be displayed in a player such as iTunes, WinAMP or on your iPhone. After that, I'd convert the hi-resolution files to 320kBits MP3s, tweaking the information bits (aka ID3 tags), embedding the cover artwork in the MP3 and place them all in another subfolder of the "PEP001" folder. Then, I'd repeat the process and convert the same WAV files to the MP3 format again, this time encoded at 64kBits in order to use them in the MP3 player on our promo page. This player is pretty similar to the MP3 player on the website you're currently reading (have a look at the right side, given you're viewing this page on a Flash-enabled device).

screenshot showing the

After packing all 320kBits music files and the artwork into one .zip file and uploading it to our promo server, I would update the promo section, adding a download link for the release, have the MP3 player hold all tunes of "Deep Discoveries" so DJs can preview the tracks (this means updating an .xml file with the track names and uploading the 64kBits files to our promo server), exchange the banner picture so it shows a portion of the current release's artwork, check all links for consistency and download the promo myself to check if everything is working as expected.

Once the promo page is confirmed working, I'd fire up my bulk emailer (it's like your common email client but with special features), write some introductary words about the release, include details such as catalogue number, release date and write some words about the music and the artists on that release and then start sending out personalized mails to my promo pool. The mailout is limited to 200 messages, then the mailer takes a break for a few minutes until it continues sending the next bunch of 200 until finally, every promo pool member has received their personal message in their inbox. The reason for sending chunks of 200 mails each is as follows: my provider told me that sending more than 200 messages in a row would be considered spam by the automatic filter system and would result in putting both my IP and "sent from"-address on a blacklist containing suspected spammers, making it impossible to send out further messages.

Back to the promo mailouts: when introducing the artists and their tunes, I write a few words about the song so that the recipients of that promo would already get a rough picture of what to expect. I'd assign attributes to the music such as "deep shizzle", "suitable for afterhours" or "peak time stuff". In case of "Deep Discoveries", I came up with this:

"We have "Deep In Calm" from Poland with a lush and atmospheric opener, "Norman Creed" from Germany with a shaking track that's being compatible both with deep sets as well as clubbier ones, "Patryk Molinari", also from Berlin with a musical masterpiece, "Yamil Colucci" from Argentina with a number similar to early and danceable Matthew Herbert, Los Angeles-based and Ankara-born "Processing Vessel" with a sweaty and funky tool and last but not least "Christos Fourkis" from Greece who delivers a deep groove monster."



Without even having heard any of the tunes, your imagination would give you a first hint on how the tunes might sound like. It's the moment when your subconscience either tells you "meh, I'll check that later if at all" or "hell yeah, I wanna know what this Pesto EP is like". Apart from the fact that "Processing Vessel" was born in San Diego and grew up in Ankara, just to remain living in San Diego to this day, you'll find all necessary info in an admittedly long sentence, yet all in one place.

I told Murat aka "Processing Vessel" that people would not pay too much attention to his place of birth rather than using the information provided to decide if the promo was worth listenining to and downloading. I may come across a bit ignorant here, but to be honest, most people do not even read past the second sentence once they've spot the download link. I could also send a message saying "DeepHouse, you know you'll like - it's from Pesto, download, play & chart please". I'm sure it would work as I'm seeing lots of mailouts from other labels every month that are equally appealin. Actually, these messages are the counterpart of "listen my track" mails. I was raised in a way though that suggests being polite to others, especially if I want something from them.

Other labels use promo systems run and maintained by third parties such as FATdrop or VIPUltima, I've build one of our own. From the very beginning, I also paid a lot of attention to personalization as I find it essential not to appear as one of countless labels sending out promos into the wild. The people in the Pesto promo pool are carefully selected and deserve a personal approach, so they're all addressed with their first name. I'm sending a message to myself in order to check the mailout and it always begins with "Hey Jon", "Dear Jon" or similar - all the promo mailouts read like a personal message (did somebody say "dedication" again?) because that's the way they're meant to be perceived.

Setting up this promo system was not so difficult: I had to build a page template once and then just exchange the details according to the release being sent out. Promo services ask for a fee of 50EUR per mailout or more - building this system saves Pesto Music the same amount of money with each release. This is money that I can invest in ads on Facebook or Google AdWords, reaching even more potential customers. Other promo systems force you to leave feedback before being able to download: that surely helps increasing your return rate - on the other hand, many DJs want to play the tune in a club before sending feedback. Our system allows this. Other systems will add watermarks to the MP3s you download so that a DJ sharing your promo becomes trackable. We trust the DJs in our promo pool and give them maximum flexibility. We're still asking our promo pool members not to share the files though and since they're all grown-ups and aware of the fact that they'd get kicked off our pool in the blink of an eye (and never receive anything from us again), no one shares the files - at least not on the web.

Serving my narcisstic needs on Wednesday



As mentioned in yesterday's post, timing is crucial. You have to think about the recipients of that mail and imagine what they're doing on certain days of the week. Most of them are DJs who spin on a regular basis, usually on weekends. They might check their inbox on Monday after having spent an exhausting weekend but they're probably not in the mood to listen to new music. So, Monday is a bad day to send out promos. Thursday and Friday though are the classic "new releases" days. This is when people used to visit their record store or go to a download store these days. Since every other label releases new stuff on these two days, it's more difficult to get heard then and stick out of all that "background noise".

After analyzing my own inbox, the perfect day to both send out promos and release products seems to be Wednesday: Pesto releases won't slip below the radar as not many other labels are asking for attention yet but DJs are already looking for new material to play out the following weekend. They will have one day more to get acquainted with the Pesto release, making it more likely our promo ends up in their CD sleeves and gets played. And since I am convinced of the quality of our releases, it also becomes more likely that these DJs will chart one of our tunes as they remember them being useful for their sets and/or they get a great crowd response.

The people receiving our promos would then start to get back to us, sharing their feedback and their thoughts on that release with us. And I have to admit it: reading the first feedbacks dropping in always provides big satisfaction for me. After countless hours of dedication and work, after all the love both the artists and I have put into each and every release that comes out on Pesto, I feel like watching my child make its first steps. And if the feedback goes along the lines of "Love them all!", "amazing package", "really can't tell which is my fav - they're all great!" or "solid as ever", I know that my artists have delivered killer tunes (well, I knew that already since I signed them to Pesto - but now I'm sure I'm not the only one feeling that way) and that I've done the very best to introduce my artists to a selected circle of DJs from all over the globe. This is when a big grin settles on my face and I cannot get rid of it. It makes me happy for the sake of my artists who deserve this exposure and it also tells me I'm holding a great product in my hands (or on my harddisk for that matter). Sales are not everything, but they can be a big reward and motivation for anyone who's making music - receiving feedback is even more as people will share their thoughts with you rather than only clicking on the "buy" button.

Friday, I'm in love...umm...Monday, I'm publishing DJ feedback



Like mentioned above, lots of jocks prefer playing the tunes in public before feeding back. As I sent out the promo for "Deep Discoveries" just last Wednesday, I'm expecting some more feedback during Monday. So far, I've received lots of raving reactions already - there really isn't one guy saying Pesto EP001 was mediocre, let alone bad. I will publish the DJ feedback received so far tomorrow, on Monday. You can also expect a short video with samples from all contained tunes, a Jon Silva DJ mix featuring tunes from Pesto EP001 and even Pesto EP002 on Tuesday and a conclusion, summing up the experiences made during the planning stage of "Deep Discoveries"on Wednesday, when PEP001 "Deep Discoveries" will finally be released as a Beatport exclusive. Stay with us - we'll be right back after the break!



Pesto EP001: Deep Discoveries - behind the scenes pt. 3

cover artwork for Pesto EP001
As promised yesterday, here's the third part of a series of posts, providing you with insights on how "Deep Discoveries" finally made it to the download stores. In case you missed them, here are part 1 and part 2.

So, I had the master recordings from the artists and the cover artwork was done. Next on the list were mastering the files, determining the final tracklist/track order, setting up the promo and uploading the finalized release to my distributor.

As every artist has a different setup, a different skill level and (hopefully) a very unique signature sound, it makes sense to group a bunch of tracks in a meaningful order. Some tunes are deep, some are percussive, some are a bit heavy on the treble portion and so on. Once I had made my mind up which tracks Pesto EP001 should consist of, I tried to arrange them in a way that they would feature a nice dramaturgy when listening to them in a row. Similar to a DJ mix or a tune itself, you would have one tune with an intro function (most supposedly the deepest of the bunch), to be followed by the tunes that have higher energy levels. You would also make sure that the tunes were not too far off from each other soundwise, adding bass or treble on one tune while cutting them on another one, for instance.

One could argue that this approach does not make much sense in times of single-track downloads but that's part of the philosophy on Pesto - I want it that way. I'm not offering a collection of tunes that were thrown together in one place indifferently. I want to offer a product that makes sense, that creates a certain atmosphere and evokes certain emotions - a compilation of music I enjoy and think you as a customer would enjoy, as well. I do things with love and dedication and compiling such an EP is no different.

Mastering the tracks



After I had the playlist set, I went to adjust the files soundwise. "In Pieces", the lovely opener of this EP by "Deep In Calm" was well-produced but very low in volume. On the other hand, the solid "One Night Stand" by "Processing Vessel" had already seen a mastering engineer and arrived here in its final state. The term "mastering" (or postproduction) here refers to a process that - very roughly speaking - irons out those differences and gets all tunes on a similar level volume- und soundwise. There are other meanings to that word but that will be a different post here soon.

These days, "mastering" is often misunderstood as "make it as loud as possible" or "make it sound like the big tunes on Beatport". Making a tune screaming loud is no problem from a technical point of view. Seeing it from a musical angle though, you'd still want all those little details to be hearable. This is what gives life to a tune and makes it breathe. When going through 300 new tracks on Beatport though, you are likely to skip those that are lower in volume. Since this is not only limited to electronic music but to recorded music in general (with the exception of classical music and Jazz), a phenomenon called "loudness war" is being encountered since the 1980ies. If you're familiar with Metallica's "Death Magnetic" album, you've just found one of the infamous and questionable "winners" of said war.

What I'm usually aiming at is an RMS level of -6dB but that also highly depends on the source material. Even for somebody who is not familiar with "RMS", "peak level" or "decibel (dB)", it's obvious that a chilled Lounge track has different requirements than a club banger. Keeping this in mind, I started to process the files, listening to and comparing against reference tunes every now and then. When I re-imported the mastered tunes into my "Pesto EP001" playlist, I noticed the tracks would not match when listening in one go. I did a second mastering session, now not paying attention to the EP as a whole rather than individually adjusting the tunes and consequently running into the "Beatport sound" trap: the tunes were loud now but sounded like dog poo - flat and lifeless but in your face like the smell of the former. I suddenly also noticed clicks and pops that hadn't been there before, so I double-checked the source files and they were all fine. The unwanted artefacts were due to beginner mistakes such as wrong settings on my mastering equipment.

I was undecided if I should cry, smash my fist on my keyboard, kick the computer under my desk or do all three things at once. I chose a different option though. After smoking a cigarette and drinking a beer, I decided to master the tunes a third time. After all, neither the keyboard nor the computer were to blame - it was solely my fault. As it showed a few days later, this was the right decision and when the artists returned their thoughts on the master, I knew everything was fine.

Reading the above can easily give you the impression that this process takes just minutes. It's not: depending on the source material, finding the right processors and settings may take 15 minutes or more, rendering the files takes some time, cropping them to remove unwanted silence or applying fades takes some more.
As I'm located in a residential area though, I can do these kind of tasks only during daytime when my neighbours are at work. Furthermore, my ears aren't good for mastering in the morning (they are too sensitive then) nor are they late at night. In the end, I'm not a dedicated mastering engineer rather than some kind of one-trick pony. So there's a timeframe of maybe three or four hours in the early afternoon when my hearing is just perfect for mastering duties.

It's also important to work on something totally different when you're stuck since trying to make it happen when the surrounding isn't right is like running against a wall. On top of that, I cannot spend my afternoons with mastering only. I have remix jobs to finish on time, reply to emails, maintain my social networks, buy food and drinks, etc. I had informed the artists of "Deep Discoveries" of the new release date (8th September 2010) and I was determined to not delay it one more time.

Connecting with the world outside



The thing is: there are good points in time to put out a release and there are dates being suboptimal. Beginning of the month would usually be considered a good occasion: people have money to buy music, DJ charts are being compiled, podcasts and mixes are being made, magazines are being printed. If you want your release to develop the most possible friction while keeping an eye on your marketing budget (or while having zero budget except your workforce), these are all points to keep track of.

It's not enough to just put out a great release though. A person I've used to make music with for a couple of years said "good music will sell by itself" or more generalized "a good product will sell by itself". If that actually was true, Coca Cola, Porsche or Apple wouldn't have an advertising budget at all. Nearly everybody knows these brands, yet still, these companies spend millions on advertising and marketing year by year. People will need to know that they can buy your product, they need to know you exist, they need good reasons why they should give you their hard-earned money.

In this niche of the music business Pesto Music operates in, a lot of marketing and actions of "to get known and raise awareness" is done by so-called tastemakers. These can be club and radio DJs, podcasts, blogs, magazines, celebrities (nobody would care about Ke$ha if she had not been supported by - please forgive me - Paris Hilton) and other multiplicators. The more often you come across "Deep Discoveries", the more often you hear people you trust talk about it, the more likely you will go and find out more about this issue and eventually end up buying the music. It's how we humans work - we're following the herd.

What I am doing to achieve this is sending out free copies of the release to the group of people mentioned above prior to the offical release date. It's part of a process called "promotion" and the free copies are therefore called "promos". These guys will listen to the music and reply with their thoughts: if they like it or not (and which track or version is their favourite), if they will use it for their mixes or chart it in their monthly DJ charts.
One DJ including one of the tunes in his or her chart makes a statement to his or her fans: "These 10 tracks are what I think is the best music this month (and this Pesto tune is one of them)". Given that DJ has 1.000 fans in his network, charting a tune equals to 1.000 possible contacts with people who would not have known Pesto before (highly simplified, of course). Do you remember the word "multiplicator" from above? You've just read a possible definition. This goes even further if a couple of DJs start charting a tune on a website such as Resident Advisor: RA compiles monthly charts that compute all contributed Top10s, reaching even more people beyond the group of followers of a certain DJ.

Push that button



Those of you knowing me in person are aware of the fact that Sundays are sacred for me, even though I'm not religious. It's the only day I can spend with my wife, leave the computer off and do something totally different. For you though, dear readers of pesto.de who have waded through this admittedly more technical and geeky part of our behind-the-scenes, I will make an exception.

Tomorrow, you will find here part 4, dealing with the odds of promo mailouts such as messing up background info on artists and being considered a spammer, why I need to convert WAV files to 320kBits and 64kBits, how Pesto saves money by having built a custom promo system and how my narcisstic needs are being satisfied. I will also post some nude pictures of me (I won't and you would not want to see that, but it maintains the tension, doesn't it?).



Pesto EP001: Deep Discoveries - behind the scenes pt. 2

cover artwork for Pesto EP001
Following up on part 1 of my little piece on how Pesto releases are made, here's the second part with more gory details and more classified information you won't even find on Wikileaks.

So, after the name was set, I was still undecided about it - I found it a bit too cheap and too obvious. Surely, it was better than simply "Deep Tunes" but it also wasn't something to blow my mind, to get me excited. When I shared my concern with others, they told me they liked many of my concepts - just after I had explained it to them. Apparently, when developing new ideas, I'm usually digging too deep. I'm trying to make up associations and deep links between items that only a person would understand who had gone as deep into the matter as myself.

That's not how marketing works though. Sophisticated concepts are great and can be jaw-dropping but very often, they won't work in the first second. And this very second is crucial when trying to get the attention of fans, listeners and possible customers of Pesto Music. "Deep Discoveries" remained therefore.

Up next was creating the cover artwork and a general identity for the Pesto EP. The graphics should be timeless so that nobody would be tired seeing it after one year. The cover design should look great in fullscreen mode as well as on shops' web pages. While my distributor demands the artwork to be 1440 pixels wide, Beatport displays them at only 80 pixels wide when browsing through their catalogue in list view. To put it differently and to make you imagine better: think of a road sign that's approx. 60cm in diameter such as a speed limit sign (they look like this at least here in Europe):

50km/h speed limit road sign, european style

And now imagine the same sign 18 times smaller. That's the size cover artworks are displayed in Beatport's list view in relation. It's this size (yes, there is a picture below):

Maxima_velocidad

Back in the good ol' days of 12" covers, designers could go fully creative on huge areas of carton. Quite obviously, this is not the case with covers for digital downloads. So far, I've designed the digital cover artwork for Pesto myself. You will find that the artwork for the first releases look quite awful, changing for the better beginning with Pesto 005 by Babak Shayan, our very first digital-only release. You can see I wasn't satisfied with the look still and that's why the covers for Pesto singles kept changing until I came to a design that I found functional and decent looking, first introduced with Pesto 013 by Replika.

As much as I love doing as many things myself as I can, I surely also recognized that I'm not a graphic designer. I know a few things about colour rooms, CMYK, contour trapping and the likes but graphics are not my profession. I needed to hire a designer.

As I knew a couple of great creatives, I thought I'd make a contest among some designers (it's called "pitch") and let the best one win. In order to draw more attention to the Pesto EP and the label in general, I had in mind to publish the designers' sketches on the Pesto Music fanpage on Facebook, embed a poll there and let you, the fans and Pesto followers decide. I thought "if 7 designers enter the pitch and each of them sends all their friends to /welikepesto in order to cast their votes, I have countless new fans, raise awareness for both the label and the designers' work, fans are part of the whole process (say crowdsourcing light) and I'll have the best possible design meeting the consent of a majority, the producers get exposed to people who would otherwise have never heard of them - everybody's happy, I will be a millionaire and retire".

Well, those were not exactly my thoughts - but except for the millionaire part, that's how I imagined the whole thing. Wrong!

One of them never got back after sending a reminder when the deadline had passed. Another one went on holidays just to send me a few sketches after returning that did meet not any of the criteria I had written down. The next one suddenly had too many clients (I really want to meet your sales rep - somebody who's able to acquire clients for weeks of work in just a few days, wow!), another one suggested pink covers for housier releases, even though the first drafts hadn't been that bad and another one found the deadline too close (which actually was a proper excuse - I had intended to release the first Pesto EP in early June and the deadline was just two weeks ahead then). Remember the part from above dealing with great concepts that are too difficult to catch up with? Yeah, this pitch was a great idea - it just did not work out.

So eventually, I found the right guy for the job - or better put, he was recommended by one of my buddies here from Cologne (hvala Danilo!). David van Stephold (you will read more about him and find some samples of his work here soon) was the only guy who actually got back with a sketch, explaining what he had in mind and why he designed the artwork the way he did. He's living just around the corner so what could I wish more for?

To be honest, I did not like the artwork that much in the beginning. But the more people I showed it and got great response, the more I understood that again, my concepts (and expectations therefore) were simply too complicated. David's design just made "boom", it clicked with people, they liked it lots.

While all this was in the works, I mailed the artists from the release, announcing release dates that would be delayed again and again. I revised the tracklist, changed the track order, asked the artists for final master recordings (while one of them was writing his university exams at that very moment) until I finally got the artwork and the master recordings.

Next on my list was mastering the tunes, entering them into the distributor's system and into my label software, setting up the promo campaign and making some buzz on my social networks so that people would become aware of our new baby, the Pesto EP. As you can imagine, again, this did not go without minor hiccups and in part 3 of this behind-the-scenes, we will finally arrive at what I'm currently doing for the release that will be out on Beatport excl. the 8th September 2010 if nothing goes wrong (fingers crossed). Tomorrow, you will read why I was mastering "Deep Discoveries" three times, how I messed up some info on an artist and why I nearly smashed my computer but eventually felt very content. Stay tuned.



speed limit sign picture source: http://commons.wikimedia.org/wiki/File:Maxima_velocidad.png

Pesto EP001: Deep Discoveries - behind the scenes pt. 1

cover artwork for Pesto EP001
Remember when we announced a new release format, the Pesto EP? That was end of April, in other words - four months ago. Quite a long time in this business. You might be wondering what took us so long and I have the great pleasure to give you some behind-the-scenes insight, straight from Jon Silva's desk. Taking Pesto EP001 - Deep Discoveries as an example, let me explain the steps required to make such a product.

Everything starts with the artists: I know a couple of people whose music I like and whom I'm in touch with on a regular basis. These guys do send me their unreleased music and if I like it, I'll try to sign it to Pesto.

The second group are producers that I haven't been in contact with before and who send me demos. My task here is being a filter: not to judge between good or bad music but to tell if I like a tune or if I don't. Tracks that I'm rejecting might be the favourite of the next A&R or label manager so it's not automatically a sign they're bad ones - I just don't feel them, I don't feel they belong to Pesto, I don't see them on the horizon I envision for the label.

When signing such tunes, I mostly do not have a specific release in mind. Very often, I'm saying to myself "this could be a good one for the next 2.0 compilation" or "this one has great remix potential but does not feel like a Pesto single, let's put it in the 'Pesto EP inbox' playlist".

The third group are producers that start following me on Soundcloud, for instance and I'm checking their profile and listen to their tunes - just to discover true pearls of (mostly) young talents. I will then try to license these tunes for Pesto, as well - usually also not with any specific product in mind.

Send me your track


This is a constant process throughout the year, it's part of my daily business so to say. Another constant in my daily routine is - believe it or not - listening to music. When answering emails, doing administrative things, reading news and blogs, I have music running in the background. Very often, I listen to podcasts and DJ mixes I get sent. On other occasions, I listen to the "inbox" playlist mentioned above in loop mode. Some subconscient process starts then and my mind begins to associate one tune with another, virtually compiling playlists of tunes that match a certain vibe or otherwise belong to each other.

I would then start grouping these tunes in new playlists and try to develop a product that eventually can be bought on all major download stores.

Back in April, I already had a playlist for the first Pesto EP. The playlist consisted of raw tunes - some of them unmastered WAV files, some of them crappy MP3s (that's still good enough to get the picture). I listened to that playlist repeatedly and tried to find a catchy term for what I was listening to. Sure, they all were deep but "Deep Tunes" is not much of a good EP title, now is it? I'm also a fan of twists with language (I'm much better at it in german, believe me) so I went searching for a nice alliteration. Since all of these tunes were not by artists I was already working with, rather than new discoveries, "Deep Discoveries" was the way to go. I asked my wife how she liked the name and a couple of other people, doing market research if you will. They all liked it.

The next steps were designing the cover artwork to give an easily recognizable face to this music and the Pesto EP itself. I would exchange all the paperwork with the artists, asking them to send hi-resolution files of their tracks, infos about themselves so I could use it for promotion, mastering the tracks, speaking with my distribution about the best strategy to place the Pesto EP, and so on. And this is where the trouble started, but that's another story which you will read here tomorrow in part 2 of this little behind-the-scenes write-up.

Fady Ferraye - She Bounces: Jon Silva's Booty Bouncer out now

If your musical preferences reach beyond Deep House, into the realm of more clubby, proggy sounds and the name "Fady Ferraye" doesn't ring a bell, you're doing something very wrong.

Beirut-born and Amsterdam-based Fady is one of the hottest producers at the moment with his tunes being regularly showcased on BBC's infamous Radio One, frequent guest in the world's DJ charts, mixes and playlists. His standing is definitely not due to being the usual "hyping myself on social networks" guy - far from that! Fady Ferraye has been constantly building his career since he began contributing to the world of club music in 1990.

Yes kids, that's 20 years in the business - long before Beatport, let alone the MP3 file format, was invented. That may be one of the reasons why Fady is still sticking to the "black gold" and spins vinyl-only sets to this day. He has been playing a major role in the Middle East's club scene not only by putting out oriental-injected music but also by being the only DJ who held residencies in all three Lebanon's super-clubs at the same time (namely B018, Strange Fruit and the Basement, two of which were voted best clubs worldwide in DJ Mag's annual Top100). For more than 5 years, he has been a resident at Amsterdam's renowned NL Club.
Glamorous nights have included performing at an afterhours party for P Diddy and headlining Fashion TV's Black Diamond Boat, while DJ bookings over the years have seen him perform alongside Tiesto, Paul Oakenfold, Deep Dish, Sander Kleinenberg, Above & Beyond, Judge Jules, Dave Seaman, Marco V and many more.

Fady Ferraye also runs his own show "Goosebumped" on Frisky Radio and I had the great honour to be his guest (here's a free download of my Goosebumped set).

When searching his name on YouTube, besides Fady's own channel, you will find numerous clips from his gigs all over west asian countries. Pay attention to the euphoric crowd with their hands in the air and shouting "Fady, Fady, Fady" und you will get an idea of the vibe Fady Ferraye brings to a club. If there is a term for uniting people in the name of music, regardless of their origin, the colour of their skin or their religion - if there are words for the bridge between the western hemisphere, its tradition in electronic music and clubbing and the rich culture of young Lebanese, Jordans, Arabs and many more - these words must be Fady Ferraye.

As a label owner, you could only dream of having such an artist in your roster. Well, the dream came true for Pesto Music when Fady signed his outstanding "Amman" tune to our label. "Amman" got released via our 2.0 compilation "A Jar Of Fresh Pesto" (the name was Fady's idea, too by the way!) in 2009. Pretty soon, we will release the single with more classy remixes here on Pesto.

As an artist, you feel just very proud when being approached by Fady asking you to remix one of his tunes. You cannot deliver anything that's below superior. That's what I just tried with "She Bounces", released on the italian Presslab imprint. I tried to come up with the most energetic vibe, doing the original tune and Fady himself the justice they deserve. I'm quite happy with the mix and hope you like it as much as I enjoyed making it!

You can do Fady a big favour by buying the tune(s) below and also by voting for him in DJ Mag's Top 100 poll: www.top100djs.net



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The Disclosure Project - Sleep Cycle 5: Jon Silva remix excl. on Beatport

As a regular visitor of pesto.de (or pestomusic.com), you've surely come across the name "The Disclosure Project" a couple of times. The two UK-based deepheads Paul Jones and JP Phillipe did not only a lovely remix for our Pesto 012 release by Cloudsteppers - we also had the honour to release an exclusive PestoMix by Mr. Jones not so long ago.
Besides that, "The Disclosure Project" and their equally-named label have been a constant of the Deep House scene for many years, loved by many including us here at Pesto for their highly musical output that not only claims to be according to quality but proves that claim by putting out one killer release after another.

"Sleep Cycle 5" is one of those tunes I immediately fell in love with when I heard it for the first time a few months ago. Deep, lush and with amazing chord progressions of that kind that will make shivers running down your spine. When speaking with Paul about a possible remix for that tune, I told him it would be hard to come up with a decent remix unless I would not destroy the intense feeling of "Sleep Cycle 5". I've tried a couple of options until I eventually decided to go with just the chord progressions, speed the whole thing up and give it a totally new vibe.

The hot July here in Cologne put me in 100% summer mode and so I tried to transform "Sleep Cycle 5" into a summer hymn, good for all outdoor occasions when great music with a positive vibe is needed and pushing the energy levels will raise an audience's arms.

I hope to have accomplished this mission but hear and judge yourself.


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PestoMix 012 by Nick Fay

PestoCast150x150
If you're a DeepHouse-only person, please ignore this post and the attached DJ mix. PestoMix 012 by Nick Fay is far from deep - it's bouncing, shaking, sexy, clubby and will make you go oooh. If you don't feel like shaking your pelvis after approx. 3mins or at around 15:38 latest, please see a doctor - something is probably very wrong with you.

Nick Fay is a young talent based in Strumica, Macedonia/FYROM. When Jon Silva played the "Select" venue in Strumica on his 5-weeks tour all over the Balkans, he had the great pleasure to meet Nick there and with the help of Jovan Gligorov of RDC in Sofia, Bulgaria a deeper connection was established. Jon remixed Nick Fay's "Progression", a release on USB (Underground Sound of Bulgaria), Nick started working on a remix for Fady Ferraye's "Amman" single on Pesto and the two were sending lots of messages on Facebook, sharing DJ mixes and tracks. It was inevitable that Nick Fay had to be a guest on our PestoMix series and we're more than happy to present you this awesome DJ mix.

Enjoy pure summer madness - we've been listening to this mix all afternoon and it brought us back the sweaty summer vibe, even though it's rainy, grey and cold in Cologne today (as usual). Nick's mix also contains "Your Love", an original track by Nick to be released on Pesto EP002 in October. Here's the track list:

01. Jay C & Felix Baumgartner - Souk (Original Mix) [Toolroom Records]
02. Full Intention, Marco Demark, Dave Manna - America (LYS Remix) [Full Intention Records]
03. Patrick M - You Got (Original Mix) [Stereo Productions]
04. Nick Fay - Your Love (Original Mix) [pesto.de]
05. Kaiserdisco - Pitaya (Original Mix) [MBF]
06. Florian Kruse & Nils Nurnberg - Lovers N Fighters (DJ Madskillz Remix) [Noir Musc]
07. Damon Jee - Shimo (Original Mix) [Definitive Recordings]
08. Tiger Stripes - Together Forever (Make It House) (Dub Mix) [Toolroom Records]
09. Joris Voorn - The Secret (Original Mix) [Cocoon Recordings]
10. Samuel L Session - Preach on feat Elbee Bad (Modular Mix) [Flying Donkey]
11. Samuel L Session - Can You Relate (Joris Voorn Remix) [Soma Records]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"

Pesto 014: Bruno From Ibiza - Delicia [service links]

cover artwork for Pesto 014: Bruno From Ibiza - Delicia EP

Better late than never, here are our service links for our current release "Delicia" by Bruno From Ibiza on Pesto 014.

Buy this release from:
Beatport
Juno Download
iTunes
Traxsource
Amazon MP3





For more news related to Bruno From Ibiza - Delicia, please click here.

Pesto 014: Bruno From Ibiza (incl. Microphunk & Jon Silva RMXs) out now!

cover artwork for Pesto 014: Bruno From Ibiza - Delicia EP
For our 14th single on Pesto, we are proud to present you a true Ibiza veteran: Bruno From Ibiza. He's the man behind millions of sold copies of the famous "Café del Mar" compilations, has played venues around the globe and has been resident DJ of many classy Ibiza clubs.

Bruno delivers "Delicia", a 1980ies-flavoured tune that reminds you of the early years of the world-class mega clubs on Eivissa. The "Delicious Dub Mix" by Bruno uses only portions of the sexy whispered vocal by Daniela Dos Santos and adds a slightly straighter touch. Also on board, we have Estonia's Microphunk" who just recently happened to release a smashing tune on Deeper Shades of House. His mix is a deep, dubby and slightly darker affair. And finally, we have the "Terrace Mix" by Pesto's own Jon Silva giving you a peaktime rework for your favourite terrace.

Here's a dedicated Beatport player, we have also added full length previews on our website player. There, you can also check out the still hot Pesto 013 release by Replika - Inner Visions.



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Pesto 014: Bruno From Ibiza - Delicia EP [video]

If you're a frequent visitor of pesto.de, you've probably noticed already that we have updated "our latest vid" in the sidebar to the right. Here's the video teaser for Pesto 014: Bruno From Ibiza - Delicia in full shining glory. And as always, you can download the audio part of the teaser in high quality from our Soundcloud page.





How to NOT submit a demo to Pesto Music (or in general)

This is quite a long read, please check the main post to read the full article.
Please click here to continue ...

PestoMix 011 by DJ Jem

PestoCast150x150
Remember last year when I was playing a couple of gigs on Crete? If you watched the video of my trip, you will surely have noticed DJ Jem. He's one of the guys who represent me on Crete and booked me there.
Jem's sound as a DJ is best described as sexy, uplifting and tends towards a tribalish direction later. Our latest PestoMix reflects exactly the dramaturgy you'd expect from a DJ Jem mix. Usually, they span over hours so this one is like four hours compressed into one.
You should make sure you also check out the other fine mixes Jem's Soundcloud account. As he is also into music production, I'm sure you will find some awesome originals there in the near future.

Today, we have the great pleasure to present you PestoMix 011 by DJ Jem. Full of sun-soaked goodness, it's surely a nice alternative to any worldcup game. Here's the track list:

01. Penner & Muder - Presence Of Another Man [Wazi Wazi]
02. Zev feat. Beckford - Forget The World [Wolf + Lamp]
03. Kenny Hawkes & Louise Carver - Play The Game (Extented Mix) [U-Boot]
04. Blaze - Lovelee Dae (20:20 Vision Remix) [Playhouse]
05. Jake Island feat. Joanna Christie - What If You Wanted More (Tensnake Remix) [Toolroom]
06. Stefano Noferini - Tha Sun [Toolroom]
07. D Unity - Yoruba [Toolroom]
08. Dj Chus, Gonzalo, Gonzalez - One Night In Havana [Stereo Productions]
10. Anil Chawla - Do It [Great Stuff]
11. Dapayk & Padberg - Island Feta Caro (Florian Meindl Remix) [Mo's Ferry]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"


Pesto 013: Replika - Inner Visions [service links]

cover artwork for Pesto 013: Replika - Inner Visions (incl. Elastic Sound & Jon Silva mixes)

Replika - Inner Visions (incl. Elastic Sound & Jon Silva Remixes) on our single Pesto013

Buy this release from:
Beatport
Juno Download
iTunes
Traxsource
Amazon MP3

More news related to Replika - Inner Visions, click here.




Free DJ mixes (not only) for the weekend 2

cover artwork for Pesto 013: Replika - Inner Visions (incl. Elastic Sound & Jon Silva mixes)
Tired of football? Enough Vuvuzela for now? Looking for some sweet DJ mixes to add to your library? We've got what you're looking for!

In addition to our post from last week, we have three more mixes that contain our current release "Inner Vision" by Replika [Pesto 013] along lots of other great tunes. Here's that:

From a long-time Pesto supporter and host of the "Paradigm" radio show on Frisky Radio comes the first mix. Zach DeVincent (who will also contribute a lovely deep remix for Alankara's upcoming single on Pesto) has invited us to his show a couple of times already and just recently rolled out an updated edition of his radio show - the "Paradigm Deep Sessions" - together with DJane Miss Disk. Here's the second hour of the show:
http://bit.ly/cbfYGP (direct MP3 link, choose "save as" to download)
You should also check out Zach's mix archive page for more free mixes.

After my two stays on Crete last year, I met a couple of very nice peeps and John Sweet is one of them. He runs the "Sweet Reactions" radio show on Traffic FM and is based in Heraklion. Pretty eclectic set so we're sure you like that one, as well. Playing Replika is...umm...sweeeet! Efharisto poly, John!
http://soundcloud.com/sweet-reactions-show/trafficfm-gr-presents-john-sweet-sweet-reactions-radio-show-7-6-10

And we have another long-time friend of Pesto with the name Ricarco Torres we're sure you have already heard of. He's a member of the infamous West Coast Collective DJ team who frequently throw wild parties in the L.A. area. Ricardo has a bunch of really awesome mixes on his page as well as on the WCC page so make sure you check out the other files, as well. Here's Volume 4 of the classy "City Sonar" series.
http://www.westcoastcollective.com/2010/06/city-sonar-vol-4-a-deep-house-experience

Thanks to all jocks for supporting Pesto Music in your mixes!

Elastic Sound - Moscow After Autumn Rain: Jon Silva RMX out now!

I've had the great pleasure to remix the tune "Moscow After Autumn Rain" by Elastic Sound from, yeah, Moscow.

"Hasn't Elastic Sound just remixed a Pesto tune?" you're asking. Exactly, Elastic Sound's "Modern Soul Remix" of our current release Pesto 013 by Replika is still in Beatport's Deep House charts.

Back on topic, my "Hi NRG Mix" is a bit different from what you're used to, maybe reminds you slightly more of earlier Soda Inc. tunes such as "Across The Ocean" as an example. I have to admit that I have a weakness for Italo Disco and namely Hi NRG stuff from the 1980ies so that may explain it. Nevertheless, I'm in good company when you take a look at the other remixers on this great release on the Aquamarine label.

Check out the mixes on the Beatport player below:



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Free DJ mixes for the weekend

cover artwork for Pesto 013: Replika - Inner Visions (incl. Elastic Sound & Jon Silva mixes)
We've said it this morning already and here's a small selection of DJ mixes that we'd like to recommend you. All of them contain our latest release "Inner Visions" by Replika on Pesto 013 along other great tracks so make sure you check them all out! We've been listening to all of these mixes while doing some office work during the last days, but the mixes also serve for any other purpose, especially with a sunny weekend ahead. Enjoy!

Let's begin with Spain's Nacho Marco, a name you've probably come across if you're into Deep House. This guy knows how it's done and among the great remixes he delivers, he's also the man behind the renowned Loudeast imprint. Here's a link to the latest episode of his Loudeast FM show on mixcloud.com:
http://www.mixcloud.com/nachomarco/loudeast-fm-radioshow-by-nacho-marco/

Then we have France's Yohan Esprada, who has just released a smashing remix for Robert Owen's "Deep Down", a release currently residing at #1 on Traxsource's single charts. Yohan runs radio shows on Paris Deeper One as well as on SSRadio UK. Here's a link to his page, please check out Progression Session #51:
http://www.yohanesprada.com/?page=podcast

Up next, there's Mr. Jones of The Disclosure Project. Hmm...does his name ring some bell? Oh yes, it's the very same Mr. Jones who did our current PestoMix 010. Ch...ch...ch...check this out:
http://www.mixcloud.com/mrjones/mr-jones-june-2010-part-1/

Another long-time supporter of Pesto is HD aka Marc (although he got a bit lazy returning feedback recently - shame on you, Marc...LOL). Marc runs the "House Essentials - The Spirit Of Life" show on SSRadio, here's a deep link to the episode in question (requires free registration to listen & comment OR subscribe to the feed link in order to download the mixes - which is a good idea anyways):
http://ssradiouk.com/2010/05/29/house-essentials-the-spirit-of-life-29th-may-2010/

Straight from Radio Yerevan, umm, no! Straight from another staple of Deep House Ashot Babayan aka "Krummstoff" comes the following mix (please see below for a politically correct justification of the joke on Radio Yerevan). Ashot comes from Yerevan, Armenia and runs "Low Flow Records" - I think it's the only Deep House label from Armenia (if it's not, then it's definitely the best there - literally ALL of their releases hold at least one tune I'm playing for sure!). Well, here's Ashot's mix - also broadcasted via Ibizasonica just a few of days ago:
http://www.sendspace.com/file/e6b0jr (not sure how long this link is valid, so better grab it fast!)

Regarding Radio Yerevan: these used to be running gags in times of the Soviet Union (yeah right, in Soviet Russia, gags run you...). Basis of these jokes is the fictual radio station "Radio Yerevan" that answers questions sent in by users. Both questions as well as answers are plain ridiculous and make you laugh your arse off, given you dig this kind of humour. Like stated above, Yerevan these days is more famous for great House musique in the shape of Low Flow Records - in case you were born after 1980, you probably won't understand the jokes at all (please see Iron Curtain in order to brush up your common knowledge then).

Last but not least, we'd like to present you another mix by a good friend of Pesto, published on the blog of another good friend of Pesto. Sounds weird? It's not. Doddi's "All kinds of music" blog has long been residing in our feedreaders as this guy collects some of the very best DJ mix downloads you can find around. As Doddi is not limited to a particular genre, you will find great Deep House mixes as well as super awesome Drum'n'Bass mixes. Any way, he posted a link to a DJ set of our greek mate Nestoras, also including a guest mix by Cadatta in the second hour of the mix. Get it here:
http://doddiblog.blogspot.com/2010/04/nestora-special-guest-cadatta-2deep.html

Of course, there are a lot more DJ mixes available for download, this is just a small fraction. We'll add more mixes here - if you published a mix on your page that hasn't been covered here, send us a message via our contact form and we'll happily update this post.

Pesto 013: Replika - Inner Visions out now!

cover artwork for Pesto 013: Replika - Inner Visions (incl. Elastic Sound & Jon Silva mixes)
And finally, we are happy to announce that Pesto 013 has become available as a Beatport Exclusive just now. Replika's "Inner Visions" release has already created some buzz among DJs around the world. We'll have a follow up on that issue later today including links to a couple of great DJ mixes featuring tracks from the release and detailed feedback.

Here's a dedicated Beatport player, please check out our MP3 player on the right for full length tracks of Replika - Inner Visions on Pesto 013.



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Pesto 013: Replika - Inner Visions [video]

Here's a fast-forward of our upcoming single, Pesto 013, by Switzerland's Replika. The EP is named "Inner Visions" and contains two original tunes by Replika plus remixes by Elastic Sound (Deepology, Aquamarine/Moscow) and Jon Silva.

Please enjoy now (oh, and big spasibo to Cloudsteppers for the 8bit outro!):




PestoMix 010 by Mr. Jones (The Disclosure Project)

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What could be better than a brand new DJ mix by...okay, this is getting old now! Any way, we are proud to bring you a brand new PestoMix, this time by Mr. Jones of "The Disclosure Project" fame.

If his name sounds familiar to your ears, it might be due to countless top notch releases and remix works both on Disclosure Project Recordings, the label of Mr. Jones and JP Phillippe, as well as on many other labels. We also had the great pleasure to release a remix of The Disclosure Project on our Pesto 012 release by the Cloudsteppers project some time ago. And you will have to expect a Jon Silva remix to be released on Disclosure Project Recordings in a couple of weeks.

As you can imagine, we are more than happy to present the 10th issue of our PestoMix series by Mr. Jones featuring a mouth watering track list:

01. Ballet Mechanique - Kiss My Groove [Disclosure Project]
02. Frankman - Eikma (Alex V Remix) [Sophisticate]
03. Suel - Drifting [Vintage Music]
04. A Few Dudes - A NiceTrip (Replika Remix) [Deepology]
05. Bucher & Kessidis - Zone Out [Etoka]
06. Pablo Fierro - Hold Me Back [Stratospherik]
07. Pablo Fierro - Just Break It (Simbad Remix) [Stratospherik]
08. Pablo Fierro - Just Break It (Soul Minority Remix) [Stratospherik]
09. Da Funk - White Wipe [Elevation]
10. Da Funk - Tollkirschen [Elevation]
11. Roy Mclaren - Bowled Over [Disclosure Project]
12. De Giraffe feat. Marta - Pray Of Doll (Daniel Kyo Remix) [Disclosure Project]
13. Yasuo Sato - Recapitulation [NDM]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"


Ocean Gaya - Think Global [Acryl]: Jon Silva remix available!

artwork Acryl 033 by Ocean Gaya
I had the great pleasure to remix one of Ocean Gaya's tunes on a release of our swiss friends Acryl Music. The tune is called "Some Things" and comes with another original track called "Think Global", hence the EP's name.

There are two really outstanding remixes by Terry Lee Brown Jr. and the ever awesome Soul Minority from Barcelone.

One word about the TLB remix: I'm really not much of a fan of Terry's clubbier and toolish tunes. But when he travels the deep route, I'm instantly in love with the sound of this true veteran in House music. Needless to say anything about Soul Minority other than that: if you're not familiar with the output of this guy, you seriously missing something!

Acryl Music have published some DJ feedback on their site so you'll see I'm not alone with my opinion;)

Please check out this wonderful EP on Beatport:


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Jon Silva guest mix for "Open House" podcast

logo of Open House podcast
A sunny weekend is ahead, drinks are in the fridge and you're doing countless sit-ups to get in shape for summer - what could be better than a new Jon Silva DJ mix? What about a brand new mix by Acryl's Da Funk to be followed by a brand new Jon Silva mix? Let me quote from Randy Seidman's page:

Today, Open House brings you exclusive sets by two artists who are synonymous with quality House Music…

The first hour is brought to you by Da Funk – The Swiss producer/DJ discovered the scene as a teenager nearly 20 years ago, and has been involved ever since. He started Acryl Music in 2004 which prides itself on deep, techy, forward thinking & innovative House music – and if you are into quality deep, then you are likely to have heard his work.

Da Funk's tracklist:

01. Ark – Rising
02. Soul Minority – Get Together
03. Brendon Moeller – Phazed & Confused
04. Wagon Cookin – Fever (Nacho Marco Remix)
05. Allen – Freezing (Felipe Venegas Flute Break Remix)
06. DJ Bee – Ten Years (Jesus Gonsev Remix)
07. Hey O Hansen – Moon (Jack Is A Simple Fella Mix)
08. Jim Rivers – By Any Means (Luna City Express Remix)
09. Kevin Yost – Too Cool For Me
10. Jay Shepheard – Arrowhead County (Roberto Rodriguez Remix)
11. John Daly – Do It
12. Nomi & Rampa – Inside (&Me Remix)
13. Paronator – September (Da Funk’s Freefloater Dub)

The show’s closing hour is mixed by German production master Jon Silva. Also a veteran to the scene, Jon has been involved with the production and distribution of quality deep and tech house since the late 80’s and has a pile of 12 inch records to his name. In 2001 he developed his own imprint called Pesto, which first influenced my taste in deeper shades of house music. Enjoy!

Jon Silva's tracklist:

01. Ricardo Rueda – Summer Time
02. Fernando Mesa – Need U
03. Bucher & Kessidis – Central Park
04. Norman Creed & Patryk Molinari – Access
05. Berny – Shplatten (Joy Kitikonti Remix)
06. Coce Djz – Messing With My Mind
07. Piyush Awashti – Fragments (Santiago Garcia Remix)
08. Dan Curtin – Mr. Bean Do An E (DJ Madskillz Remix)
09. Ivan Weber – People Are Strange
10. Nick Fay – Progression (Jon Silva’s Rise & Fall Mix)

Just one thing though: I started releasing music in the late 1990ies, not 1980ies - I'm not THAT old as you'd guess from my wrinkles!;)

Here's the direct link to the episode. Make sure you also check out the other episodes of this brilliant weekly podcast, Randy has some really well known and interesting names up there.

We're migrating servers, PestoCast temporarily not available

PestoCast150x150
As we're currently in the process of moving the content from our pesto-usa.com servers to another hoster, you might face trouble in getting any of the PestoCasts or the Pesto FreeBees.

How's that? Well, for nearly three years, we were customers at bluehost.com with our domain pesto-usa.com where all our podcasts, free MP3 downloads and a couple of media files are stored alongside some personal files such as MP3 snippets we send to other labels, demos from artists, promotional files and the likes. Despite the miserable bandwidth these servers provided from time to time, resulting in slow downloads for you, we were quite happy with the hosting service as web space was lots for small bucks.

In April 2009 though, bluehost contacted us with the following message:

Your web hosting account for pesto-usa.com has been deactivated (reason: terms of service violation).Although your web site has been disabled, your data may still be available for up to 15 days, after which it will be deleted.



Please note that the account was disabled (and therefore pesto-usa.com was unreachable) BEFORE they sent us this short message lacking details, rather than a suspected violation of their TOS. We opened a chat with their support asking what the trouble was all about when they told us that we had illegal MP3s on our servers. We kindly insisted on being a record company and dealing with MP3 files is the nature of our business and got the account unlocked again.
Apart from providers sniffing through our private data, their service just...umm...lacked. Ok, shit happens - so we went on with bluehost.com.

Just recently, we tried to renew our account as usual and due yearly just to find out that our credit card was rejected with "Code 2".

What does "Code 2" mean, we wondered and again opened a support chat. After the "support guy" advised to ask the card issuer what went wrong, we asked for a couple of more possible flaws: bluehost.com demands not only name of card holder, card number, valid till and security code data but also the full address of the holder, which in itself, is quite unusual. So we asked if it made a difference if we said "Cologne" instead of "Köln" (you surely notice the difference, yet it's still the same city - and btw, their forms don't accept +49 or 0049 as country code - only +1 or 001 for the USA is possible) which was answered again with "ask your card issuer" and the chat was closed immediately after that without any "bye" or "have a nice day" or whatever goes along these lines, also known as etiquette, especially towards paying customers.

To make a long story short, we switched the hosting company which also includes having to transfer all the files to our new hoster. So this transfer alone and necessary changes in the DNS settings may result in our audio files being unavailable for a couple of days.

Once everything is set and done, we'll have a brand new PestoMix for you by Mr. Jones of The Disclosure Project.

Thank you for your patience & understanding! Oh, and stay away from bluehost.com if you can...

Recycled from our twitter stream

Did you miss our twitter roundup, also known as "recycled tweets" from Pesto Music? Well, we've been quite active on twitter and here are some selected tweets from the last 30 days:

- just found this ad for a laser turntable on discogs.com http://bit.ly/dbz1xn sale prices starting at US$10,800
- if you ever wondered who shot the cover pic of "Enjoy This Trip" - say hello to Mitch Zimmer http://bit.ly/bRhHyo
- home taping is killing music, home fucking is killing prostitution: http://bit.ly/cUV9eF [vid]
- Mr Jones of The Disclosure Project fame has just released a new mix containing my remix 4 Ulusoy & Uysal's Turkish Mood http://bit.ly/9GQ7eD
- free plugin (AU, VST, RTAS) from Elysia: niveau filter http://bit.ly/bTURow
- absolutely awesome Korg Monotron demo vid at synthgear.com: http://bit.ly/bgF5xF

Follow us on twitter!

Matty Gillespie's Tru House show on Ibiza Sonica [free download]

Shhhhhh...totally forgot to share this one with you: I had the honour to make a guest mix for Matty Gillespie's "Tru House" show on Ibiza Sonica. Matty was so nice to put up the whole one hour show on his Soundcloud account where you can stream and download the mix from. He also has other shows up there with great guest DJs such as Carlos Sanchez (8Bit) along with his own sets and productions (under the Agent Matteo moniker) - well worth a visit/follow!

Matty also maintains a dedicated "Tru House" Facebook group which you can find here: Tru House Radio show on Ibiza Sonica



Here's the track list:

Matty Gillespie Mix
01. Pablo Fierro - Check the boogie (Soul Minority Remix)
02. Mike Montano - Should Be Good (Yo funk Remix) (Low Flow Records)
03. Alex Celler - La Palma (Area Remote)
04. Santos - San Francisco (Noir Music)
05. Ross Couch - All At Sea (Karol XVII & MB Valence Remix) (Body Rhythm)

Jon Silva Mix
01. From P60 - Over The Sea (Jon Silva's Futuristic Funk Mix) [IRMA]
02. Ross Couch - Love At First Sight (Ross Couch Second Look Mix) [Body Rhythm]
03. Lea-D - Disco 3000 (Art Patrice Mix) [InDeep]
04. Vernon & Dacosta - Do It Again [Robsoul]
05. Tom Wax & Franksen - 2 The Rhythm [BigCity Tec]
06. Steve Lawler - Almerina [Harthouse Mannheim]



The Messenger - Free Your Mind [Soul Industries]: Jon Silva remix out now!

The Messenger - Soulflash Remixes Pt. 1 artwork
Already out since 22nd of April, I'd like to introduce another remix of mine for the adorable Maria & Joel aka The Messenger from lovely Croatia.

Alongside great mixes of different tunes by Demarkus Lewis and Addex from Soul Industry's former releases, my stripped down House rework of "Free Your Mind" is available now on the "Soulflash Remixes Part 1" release. Check out the Beatport player below, the remix is exclusive on Beatport by now. "Soulflash Remixes Part 1" will be available on other stores soon.



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Say hello to a new release format - the Pesto EP

Back in time, when I was young, slim and naive (I'm only naive these days) and music was pressed in grooves on a thing called vinyl, there were different formats of vinyl records.

You could get 7" singles, 12" maxi singles and 12" albums. Between maxi singles and albums, there also had been a niche called EP (aka extended play). The main difference between a maxi single and an EP used to be the track selection: while you would expect the radio version and some alternate mix on the B-side, 12" singles had an extended or Club mix on the A-side. In short, there were three or four versions of the same track on one piece of wax, sometimes, you'd also find a second tune rather than another remix.
The EP, on the other hand, held different tracks from the same artist or from various artists - a fact that made some people call the EP a "mini album". Please see this Wikipedia article for detailed info on the history of EPs.

Drum roll, please - curtain up, enter the Pesto EP!

You are familiar with our admittedly rare singles, our compilations such as "2.0", "toolbox" and "Beautiful & Timeless" and now is the time to get acquainted with our brand new Pesto EPs. These will feature four or five tracks from various artists (or maybe just one, in case we have five good tunes from one artist). They will sport a whole new design, different from our other releases, which is in the works currently. And they will work around two common problems: when releasing compilations with ten or more tracks, people often just pay attention to the first few tracks and miss the great stuff that comes later on. Especially DJs as buyers are mainly focused on single tracks rather than the whole track list dramaturgy our compilations feature. Another point is that people get easily bored by listening to six or seven different versions of the same tune, making it hard for them to decide which one they like best.

With the Pesto EP, we bring you a format that offers variety style- and sound-wise as different artists will have different vibes. With just five tracks contained, they also surrender to the usual DJ's attention span. And sometimes, an artist sends us a couple of tracks but there's only one that suits the Pesto vibe so it's difficult to compile a single, especially if the track is hard to remix. Should we ditch these artists? Hell no, we want to give exposure to every artist and tune that deserves it - even if it's only just one song!

So last but not least, the Pesto EP is also great news for our artists as they get featured the best way, have their music released quickly rather than having to wait for all the remixers until the single can be done. If there's demand for it, the track can be released along with remixes on a Pesto single later on still.

To say it with the words of a consultant: it's a win-win-win situation - you as our fan and customer, the artist as the supplier and backbone of the Pesto label and us as the label itself will all profit from the Pesto EP. After taking a break releasewise for nearly one year, you can be sure to expect a fireworks of new music from your most favourite label - Pesto Music!

More details to follow soon.

Mr. Moon feat. Linda Cushma - Beautiful [2Delicious]: Jon Silva's Reasonable Remix out now!

Oh, and another release that escaped my attention is a remix I did for swiss label 2Delicious. Please check out "Jon Silva's Reasonable Remix" of Mr. Moon feat. Linda Cushma's "Beautiful".

Also included are a bunch of other remixes previously unreleased, among them a great (as always) Ralf Gum rework. Here's that:


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Evren Ulusoy & Sezer Uysal - Turkish Mood [Spherax]: The Mulder Remix out now!

Another remix I have delivered recently has been released on Slovenia's Spherax label. This time, the job was for the notorious Ulusoy & Uysal guys from Turkey and my "The Mulder Remix" reveals a bit of the electro aspect of my split personality.

Oh, and thanks to Klemen, Evren and Sezer for their patience!

Check it out along with the rest of this great clubby pack on the Beatport player below:


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PestoMix 009 by Jon Silva - Goosebumped

PestoCast150x150
For all of you who were too shocked by my Pop music outing recently, here's something to assure you I'm still within the underground:D

I had the great honour and pleasure to deliver a one hour Jon Silva guest mix for Fady Ferraye's "Goosebumped" show on Frisky Radio on February 23rd. As the mix contains quite some promos and unreleased tracks, it's still fresh as the morning, even though some of the tunes have been released in the meantime.

Since my set was limited to one hour, I'd like to mention that this download contains two bonus tracks, including one unreleased Pesto tune by Russia's Ivan Weber and a true classic by Trancesetters - "The Search" - released on the awesome Touché imprint, home of some of Booka Shade's and Laidback Luke's early works, back in 1995.

Here's the track list:
01. Seroton - Ameenae (Terry Lee Brown Jr. Remix) [Clear Recordings]
02. Fady Ferraye - Amman (Da Funk's Double Apple Remix) [Pesto]
03. Fer Ferrari - Groove Is In The Air [Deep Class]
04. Ross Couch - All At Sea (Karol XVII & MB Valence Remix) [Body Rhythm]
05. dont, Nemus & Little Nakoch - Murr (Jon Silva's I Got Luv Remix) [dont]
06. From P60 - Over The Sea (Jon Silva's Soda Inc. Mix) [IRMA]
07. Alex Flatner & Lopazz - Make Up Your Mind (Steve Lawler Vocal Mix) [Cocoon Digital]
08. Markus Doerr - Dibadey (Abel Riballo & Adilette Man Remix) [Clubstar]
09. Nick Fay - Progression (Jon Silva's Rise & Fall Remix) [USB Digital]
10. Ulusoy & Uysal - Turkish Mood (The Mulder's Elektrisch Remix) [Spherax]
11. Mad8 - Work This Pussy [free2air]
12. Ivan Weber - People Are Strange [Pesto]
13. Trancesetters - The Search [Touché]

click here to be transferred to iTunes
click here for the direct MP3 link or right-click and choose "save as"

Nick Fay - Progression (Jon Silva's Rise & Fall RMX) out now!

Already out since February 25th but nonetheless still worth having a listen is my remix for Nick Fay's "Progression" on USB. Check out "Jon Silva's Rise & Fall Remix" and the other fine versions here:


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Why I like David Guetta, Cascade, Ke$ha and the likes

"It's complicated, it always is - that's just the way it goes" - these are the words Kelly Rowland (of former Destiny's Child fame) kicks off her vocal part with in David Guetta's global smash hit "When Love Takes Over". And the meaning of these words also describe one of the main conflicts Dance artists have to face: either make "cool" music for the underground but don't know how to pay your rent or prostitute yourself by making dance music with mass appeal while losing your street credibility at the same time.
Example? I just posted via twitter that I like Cascada's "Evacuate The Dancefloor" and a few minutes later, I had three "friends" less on Facebook.

To tell you honestly, my first touch with electronic music wasn't Tangerine Dream and Kraftwerk, the artists usually quoted in interviews (although I love Kraftwerk!). My first contact with electronic sounds were with what is called Euro Trash: Technotronic, Capella, Corona - to name but a few. If you are too young to remember (or too ashamed of), here's what I mean:

Technotronic - Pump Up The Jam



Capella - U Got 2 Know



Corona - The Rhythm Of The Night



No doubt, my big brother also had a huge impact on me as he was listening to grey imports from the US at that time. Long before these tunes were breaking in Germany (if they ever did), my bro had the 12" vinyls at home and I used to steal them from his locker and listen to Donna Allen, Princess (produced by the infamous Stock/Aitken/Waterman trio who would be writing the tune for the Rickroll meme years later), Todd Terry and many more Black Music/Dance/Funk artists from the USA's east coast or the UK.

Donna Allen - Serious



Royal House (aka Todd Terry) - Can You Party



Princess - Say I'm Your Number One



So when I was 20, back in 1996, I started making music with Len Faki after having tweaked sounds just for myself for a couple of years. I was introduced to illegal Goa parties, listened to Trance (which wasn't pure plastic back then - anyone remember Sven Väth's label Eye-Q?) and then slowly got into Techno by founding the "monoid" imprint together with Len back in 1997.

I felt I needed to move away from the cheesy Eurodance stuff, reduce melodies to a minimum, focus on groove, beats and "crazy" sounds until Len and me developed the "Lexicon" sound on Plastic City. "Lexicon" was a fusion of House and Techno, still not devoted to melodies but more going into a melodic direction as opposed to the sound we released on monoid. "Lexicon" was anticipated as "the german Daft Punk" back then with support from national celebrities such as Markus Kavka of MTV News who sent a raving email to Plastic City, expressing how much he enjoyed our first album "The Lessons".

But it shouldn't be before 2003 when I went back to my roots and discovered "Trance" and melodies again by forming the Soda Inc. project with Babak Shayan. We fused DeepHouse and Trance - never heard before at that time - and there was just one label believing in what we did called Plastic City. At that time, a lot of my buddies wondered if I was crazy because of the Soda Inc. sound just to find out that in 2005 (when the "Full Moon" album was released, it was also featured on a 2004 single on Shayan Music), we were recognized as the german founders of "NeoTrance". As a commenter puts it on below's YT video: "Amazing sound for a track of year 2004. That was a sound of future progressive-tech house we have today IMHO." This comment was made in March 2010, fyi.

Soda Inc. - Full Moon



The following Soda Inc. album titled "Inner Vision" contained our smash hit "Night Fever", a cover version of an old Motown classic with which Kim Wilde proved to be very successful in the 1980ies, too:

Soda Inc. - Night Fever



This is when I discovered that melody and vocal lines aren't cheesy in general. Fuck yeah, people love melodies, people love to sing along (even on cool underground events such as I Love Deep in Budapest, Hungary). Melodies and catchy vocals is what remains in our minds once the music has stopped. Proof? There you go:

Soda Inc. - Night Fever



I Love Deep is surely far from being an event for the broad masses, it's an underground venue with underground people and yet still, they sing along and go crazy as soon as they recognize the tune playing. One could say it's just because we covered a famous tune but it also works with tracks that were 100% from my mind:

Soda Inc. - Cross The Ocean



Soda Inc. - Big Love



So what happened was that I distilled the essence of Pop music and added it to the underground House sound. Soda Inc. lost a lot of fans for doing so, just to gain a whole lotta more fans with the music on "Inner Vision". The very same happened to Hardfloor, kings of Roland's TB-303 when they entered the UK Top10 with an instrumental Acid tune back in the early 1990ies.

Hardfloor - Acperience 1



I mean, were they commercial when entering the charts? Hell no, they just did what they always do but at one moment, people just enjoyed what they did. It's a plain, pure Acid track - no more, no less. But indeed, after Hardfloor was breaking in the UK, AcidHouse was known to a way broader audience than it used to be before.

And this insight takes us back to the original intention noted in the headline: why I like David Guetta, Cascade, Ke$ha, Lady Gaga and all the likes.

They're all not reinventing the wheel - it hardly can be done. But what these artists do is the opposite of what I used to do with Soda Inc. or my Jon Silva project, for example: rather than introducing "commercial" or poppy elements to the underground, they're taking underground to the commercial market.

Here's another example of melting (ie "stealing") pop with dance in the underground realm - also available as a Pesto FreeBee (direct MP3 link):



David Guetta introduces sounds to the global Top10s that were reserved for the underground before. He's bringing Dance music to the attention of the masses. When was the last time you heard a proggy synth bass line in a Top10 tune? See? What's the huge difference between a Deadmau5 tune and "When Love Takes Over"? There is none, except the vocals (and a great PR department behind). You could say David stole many ideas of former underground tunes - and it's true. But he makes way for Dance music in our charts by releasing tunes as David Guetta feat. XYZ but also by co-producing tunes for the Black Eyed Peas. Who would have thought that the USA would step back from Black Music with 50Cent or Beyoncé in favour of a European-influenced fusion of Club/Dance music spiced up with RnB elements just three years ago? I wasn't, but I Got A Feeling;)

Or let's take Cascada - they're from just around the corner, former german capital "Bonn" - and they borrow a lot of ideas from Lady Gaga (on their album, they also steal from Pryda aka Eric Prydz BIG time). But rather than releasing their plastic trance sound from the past, they adopt to the "Zeitgeist" because Lady Gaga made way for these synth lines, beats and aesthetics. And while we can argue if "Evacuate The Dancefloor"" is something brand new (it's not), it's still a great pop song. Very well written and very well executed by blondie Natalie Horler. Check out the original single version:

Cascada - Evacuate The Dancefloor



And here's the "unplugged" version as performed on german public TV:



You'll surely notice that they just wrote an AMAZING, catchy Pop song and that Natalie doesn't require all the autotune magic - in fact, she's a great singer (hell, it's 7:50am and the show is live!).

So, while I still prefer the deeper House sounds from my buddies (and would never play stuff like Cascada on my gigs), I'm convinced that these artists do our scene a huge favour by introducing synthetic dance music to a broad audience. Decide for yourself: would you like to hear more Nickelback and Green Day (hey, I'm not against guitars - Gossip rings my bell big time!) or would you like to see more Dance stuff in the charts? I for one am very clear about this.

If you like this post, please do not hesitate to share it with your friends - I'd love to discuss things with you!


Zon feat. Day-Z - Truth Lies (incl. Jon Silva Mixes) out now!

Holy Guacamole - more remixes coming your way! Sorry for all the Beatport player bombing but just today, another two of my remixes (that received great feedback from jocks all over btw) came out. So here's another dose of Jon Silva remix madness, this time for Zon feat Day-Z of USB from Bulgaria:


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Are you already friends with us on Facebook? If not, you can do so now:)

Little Nakoch, Nemus & dont - Murr (Jon Silva RMX) out now [update]

Just a short one to inform you that my remix for Little Nakoch, Nemus & dont's track "Murr" is out on Beatport. You can check out the original as well as the other great remixes on the release player below.

[update: "Murr" is now a featured release in Beatport's Deep House section. Yay!]


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Jon Silva feat. Djazz - Enjoy This Trip (USB115) out now!

Oh, and not to forget "Enjoy This Trip", the tune I made with my to-be-wife Djazz is also out! Make sure you also check out the great remixes by Stan Kolev, BK Duke, Edel and Zon in the release player below:



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Jon Silva feat. Djazz - Enjoy This Trip (USB115) [update]

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You've probably heard "Enjoy This Trip" on our music player or on our "2.0 - A Jar Of Fresh Pesto" compilation earlier this summer. Only due to our friendship with Relaxator's, home of the Underground Sound of Bulgaria, we "borrowed" the tune for our sampler.

The time has come to find a good home for the tune by Pesto's very own Djazz and Jon Silva. U.S.B. Digital (aka Underground Sound of Bulgaria) is said home and "Enjoy This Trip" encountered a warm welcome to the U.S.B. family and now finds itself in the good company of people such as Stan Kolev (Miami), BK Duke (Munich), Edel aka Eddie Niguel (Singapore) and Martin Dimitrov aka Zon from Sofia. Thanks to these guys, you can expect a great package on USB115, coming to your download store on January 13th.

As the promo campaign is already at full throttle, the first raving feedbacks are coming in. We'll post the reactions from DJs and tastemakers pretty soon! To shorten the period of waiting until the release date, U.S.B. was so kind to put up a couple of video clips including the tracks at full length. Make sure you subscribe to their YouTube channel as they offer a broad range of quality music.

Here's the original:



[update: we have set up a page with full length versions of all mixes, check it out here: http://pesto.de/EnjoyThisTrip ]

From P60 - Over The Sea: Jon Silva remixes on IRMA out now!

Happy New Year to y'all - hope you enjoyed some relaxing days! :)

To begin 2010 with more musical output, here are two Jon Silva remixes for From P60. "Over The Sea" had been on From P60's acclaimed album "Realize" on Italy's IRMA Music which got released last March. The tune was released as a single with a couple of great remixes just today so make sure you check out Jon Silva's Soda Inc. Remix and Jon Silva's Futuristic Funk Remix on Beatport.