Pesto EP001: Deep Discoveries: out now NOT

cover artwork for Pesto EP001
So you expected part 5 of our behind-the-scenes here last Monday. I promised to publish some DJ feedback, a new mix and I especially promised to not delay the release of our Pesto EP 001: Deep Discoveries another time. Since Deep Discoveries is not being released today, the question is "what happened?". I could have also titled this post "how to make a fool of yourself in public", so I'm sure you'd be interested in reading about the reasons why our first Pesto EP will be released next Wednesday, the 15th September 2010. In case you missed the former parts, here are part 1, part 2, part 3 and part 4.

Last weekend, while writing the fourth part of our behind-the-scenes, I finalized the release by uploading all required files to my distributor. For each contained tune, I have to enter information such as the composer of the works, their publisher, the track name, the project name, set a flag if a tune contains any explicit content, etc. This bundle of information is called metadata and the distributor requires it in order to provide download stores with that information. If you perform a label search for "Pesto" on a shop's web site, it will show you all Pesto releases. That's because I've entered this information into the distributor's database which in return the shop's system will read out and insert said data into their database/catalogue. Download stores are more or less databases with more or less pretty and/or useful interfaces to present the data, including the files to be downloaded by you after a successful purchase.

Also part of this data is the cover artwork which can be seen in the upper left corner of this post. This artwork must not contain any email addresses or URLs as it might be rejected by certain stores (namely the iTunes Music Store) - a fact that is relatively new to me. If you take a closer look on the cover for our toolbox: 1 compilation, you will see our domain name in full shining glory. It also does not make a lot of sense to me as this would be the only way to tell customers which address to insert in their browser if they would like to find out more about the label they just bought music from. After all, iTMS does not allow to search for labels rather than artists and track names only.

So I deleted the cover from the metadata, asked the designer for a new one without the URLs and tried to upload the new cover. It did not work. I would see the progress bar for ten minutes until I would retry to upload the cover to my distributor. Again, I had no luck and tried a couple of more times. I then decided to send the new cover to my label manager at my distributor by email, including a short info on what had happened and enjoyed the rest of my Sunday.

On Monday though, I was not at my desk the whole day and did not access my emails. If I had done, I would have discovered a message from my distributor (not from the desk of my label manager), telling me they could not verify my product since the cover was missing. I sent it again on Tuesday - just one day before the release date but it was too late already. Beatport takes time to insert the product into their system, they need to encode my WAV masters to MP3 - in short, one day was not enough. The release had to be delayed.

Who's to blame now? The distributor as it was their system playing up? In part, surely. The major part of responsibilty though has to be taken by the old fool that is me. If I had uploaded the release mid last week, I could have reacted in time and nobody would have noticed anything of the drama. Since I call this series of posts a "behind-the-scenes" though, I surely have to include this failure of mine as well. You can imagine how pissed I was of myself: writing all these posts, sticking to a tight schedule that would climax in the final release, putting a stress on how crucial proper timing was - all went in the litter box. Quite embarassing and unprofessional - ouch.

Anyway, the show must go on and that's why you will find the DJ feedback here on another day (mind you, I won't tell when I'll pulish that - hah!) as well as the promised Jon Silva DJ mix with tunes from Pesto EP001 and 002. The good thing is: I have more time to prepare the video for Deep Discoveries and will probably have to come up with some more ideas in order to maintain the tension (these nude pics suddenly appear to be a good option).