Why we don't put out one or two releases each month

So, there you look at the Pesto discography. 15 singles to date, a couple of compilations with exclusive tracks and two EPs. What's your guess on how old that label is? One year or a bit more? Wrong! Pesto Music as an idea came to birth in 2001, the first release on vinyl was in 2003. "Eight years in operation and all you came up with is this meager number of releases?" you may ask. And while we agree that indeed it's not a lot of releases, we would like to direct your focus away from the sheer number of output to the quality of our releases.

There are other labels, especially those without well known names in their artist roster that put out a single each and every week. The majority of their releases being plain crap, there are still some nice ones - the pearls - among them. These labels follow a lead that can be best described as follows: many releases lead to more visibilty and acknowledgement in the scene, the few superb records we have will skyrocket. That's one possible way of seeing things and it's proven to work. I don't have a problem with that attitude at all as I see it's a way of promoting a label in a cost-effective manner. You can still focus on quality later and decrease your release rate. Just by being present, these labels gain attention - nothing wrong with that.

So what are we doing here at Pesto Music? We focus on a specific quality. You probably won't see Pesto releases in the sales charts of download services too often (well, they are in fact) and they're never the next over-hyped thing. Pesto releases have long-standing qualities which excludes releasing hits that you're tired to listen in six months. Whenever I send the Pesto Music catalogue to somebody who's not familiar with it, they are always surprised by the release date and tell me that our stuff doesn't sound dusted at all.

In addition, a lot of focus goes into the track list. Looking at our Pesto EPs, you will find six tracks by various artists there. And even if we have 20 signed tracks, ready to be released, that doesn't automatically mean we have the next three EPs. Lots of dedication is put into compiling those EPs. Are these two tracks too similar vibe wise? Is this one a bit too far off sound wise? Isn't that one too hard for the rest of that playlist? Could it be that this one is better put on the next 2.0 or toolbox compilation rather than on this EP? Lots of things that have to be considered in order to create a lovely package for you. That also means listening to possible track listings 20, 30, sometimes even 50 times.

"Is all this effort worth it" you ask? Well, from an economic standpoint, it surely isn't. We'd be way better off if we released more and maybe sign weaker tracks.

But in the end, it's that philosophy that we stick to. We want Pesto Music to be a label known for its distinctive style, for its musical quality and for the love we put in every "product". In the far future, when we intend to retire, we want to listen to our catalogue, nodding our heads to every groove, feel the bass of any track, have memories stirred up connected with those tunes, pay attention to the lyrics, sip on our drink, lean back with a big smile on our face and say "Yeah, that's definitely the way WE wanted to it!"