beautiful & timeless

Say hello to a new release format - the Pesto EP

Back in time, when I was young, slim and naive (I'm only naive these days) and music was pressed in grooves on a thing called vinyl, there were different formats of vinyl records.

You could get 7" singles, 12" maxi singles and 12" albums. Between maxi singles and albums, there also had been a niche called EP (aka extended play). The main difference between a maxi single and an EP used to be the track selection: while you would expect the radio version and some alternate mix on the B-side, 12" singles had an extended or Club mix on the A-side. In short, there were three or four versions of the same track on one piece of wax, sometimes, you'd also find a second tune rather than another remix.
The EP, on the other hand, held different tracks from the same artist or from various artists - a fact that made some people call the EP a "mini album". Please see this Wikipedia article for detailed info on the history of EPs.

Drum roll, please - curtain up, enter the Pesto EP!

You are familiar with our admittedly rare singles, our compilations such as "2.0", "toolbox" and "Beautiful & Timeless" and now is the time to get acquainted with our brand new Pesto EPs. These will feature four or five tracks from various artists (or maybe just one, in case we have five good tunes from one artist). They will sport a whole new design, different from our other releases, which is in the works currently. And they will work around two common problems: when releasing compilations with ten or more tracks, people often just pay attention to the first few tracks and miss the great stuff that comes later on. Especially DJs as buyers are mainly focused on single tracks rather than the whole track list dramaturgy our compilations feature. Another point is that people get easily bored by listening to six or seven different versions of the same tune, making it hard for them to decide which one they like best.

With the Pesto EP, we bring you a format that offers variety style- and sound-wise as different artists will have different vibes. With just five tracks contained, they also surrender to the usual DJ's attention span. And sometimes, an artist sends us a couple of tracks but there's only one that suits the Pesto vibe so it's difficult to compile a single, especially if the track is hard to remix. Should we ditch these artists? Hell no, we want to give exposure to every artist and tune that deserves it - even if it's only just one song!

So last but not least, the Pesto EP is also great news for our artists as they get featured the best way, have their music released quickly rather than having to wait for all the remixers until the single can be done. If there's demand for it, the track can be released along with remixes on a Pesto single later on still.

To say it with the words of a consultant: it's a win-win-win situation - you as our fan and customer, the artist as the supplier and backbone of the Pesto label and us as the label itself will all profit from the Pesto EP. After taking a break releasewise for nearly one year, you can be sure to expect a fireworks of new music from your most favourite label - Pesto Music!

More details to follow soon.

Bent Bar presents Beautiful & Timeless 2: CD available on humpty.de [and on #10 of their CD charts]

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For the release of our latest CD compilation "Bent Bar presents Beautiful & Timeless 2" [Pesto CD001], we have teamed up with humpty.de, the Mannheim based online store.

Humpty.de will be the only place (except Heidelberg's Bent Bar itself) where you can get the CD for the next few weeks until we will offer the compilation via pesto.de and other outlets, as well.

Humpty offers worldwide shipping, accepts major credit cards, PayPal and direct debit (Germany only). Make sure you also check out their other offers, they have quality CDs at reasonable prices.

[update: wow...that was quite fast - released just yesterday, "Bent Bar presents Beautiful & Timeless 2" is already on #10 of humpty.de's CD sales charts. Thanks to Tobias at humpty.de also for the feature as "Hot Spot of the Week"! That surely helped a lot!

Find all related tweets and the video teaser for "Bent Bar presents Beautiful & Timeless 2" on our video twitterwall or by performing a search for the hashtag #PCD001. /update]

Bent Bar presents Beautiful & Timeless 2: CD Release Party

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To celebrate the release of "Bent Bar presents Beautiful & Timeless 2" [Pesto CD001], Pesto Music has teamed up with Bent Bar and the "Tangente" venue in Heidelberg, Germany. This coming Sunday, the 2nd August 2009, we'll be presenting the fruit of our labour.

The release party will kick off at 6:00pm, starting with a deep and sexy Jon Silva set, to be followed by Heidelberg's main man Twist and White Spectrum (aka Cooccer & Dennis Rossknecht) from Clear Recordings for full club madness. The Bent Bar guys have prepared some specials for you, so make sure you remember the password "Beautiful & Timeless" at the door.

We'll cover the event via Twitter, so watch out for the hashtag #PCD001. We have also set up a Twitterwall including the video teaser that displays all related tweets. Please use said hashatg if you want your tweets to appear there.

Here's all the details in short:

event: CD release party for "Bent Bar presents Beautiful & Timeless 2"
date: 02nd August 2009
venue: Tangente
address: Kettengasse 23, 69117 Heidelberg/Germany
doors open: 6:00pm
admission: none/password
line up: Twist, White Spectrum, Jon Silva

See you on Sunday!