In the past, we used to give our releases to a certain download store - mostly Beatport, sometimes Traxsource - exclusive for a limited period of time. For a label like Pesto with limited PR budget, it was a welcome opportunity to get banners or get featured, thus increasing exposure and sales.
To be honest though, we did not really see any changes in sales with regards to being featured or not. Some banner on Beatport or Traxsource is a nice thing to brag about and post screenshots to Facebook but in reality, it doesn't boost sales in a way that justifies excluding other download stores for at least two weeks.
Fast forward to late May 2012, we all could see the Traxsource/DJ Sneak drama unfold in shining glory. In case you missed it, here's Sneak's post on Facebook. It was followed by an official statement from Traxsource, which can be found here on Traxsource's Facebook page. Let's forget about all these questions of honour, how to run a business, etc. - I can side with both parties here and understand their respective point of view. What's more striking, especially taking into account what we were thinking regarding exclusive releases in the paragraph above, is this (quote from Traxsource's statement):
This means, when we receive a release after it has been exclusive elsewhere, we do not feature it on the site in any prime positions. Our customers know what's what and we feel its insulting to them to feature old music with today's date on it. Since we began this policy in mid 2011, we’ve seen dramatic positive results and more and more top tiered labels are providing content to all sites at the same time. We feel this is the trend moving forward.
So, let's look at from the angle of the good ol' record store days: was it usual to exclude certain record stores? Were there releases exclusive to a certain record shop? For major labels, there was this option indeed but it was never usual for underground labels - at least not to my knowledge. And when looking closer, it doesn't make a lot of sense either: when you want to sell a product, you want it to be available in as many spots as possible unless it's some super duper exclusive (sic!) product like a Bugatti Veyron. An MP3 download is quite the opposite of said luxury car.
Traxsource makes another point:
We feel it cannot be smart for top tiered artists and labels to make their releases harder to find legitimately and more expensive during the short period of demand. Lets say you make a big track and its in high demand. A young DJ Google's it and finds 100 links to free versions on various illegal file sharing sites and only 1 link to buy it legitimately, but in a store he doesn't like, and its more expensive then it should be. We feel this scenario happens every day, and drives demand for the illegal copy and ultimately hurts all of us.
Now we are probably not a top tiered label (we're trying though) but point taken. So let's think again: we have no reason for exclusive releases but we have good reasons against it. Easy decision then, innit?
Yesterday, we sent out the promos for Pesto 017 and Brian Tappert of Traxsource sent me this message:
Hi Jon, These tracks sound great. Wondering if you would consider to provide them to us same time as all other sites? Really like what you guys do. HollaKind Regards,Brian
I hope this answers your question, Brian. :)
One last word about exclusive releases: with all of the above being true and fact, we still consider exclusive releases in the future. This can happen in exclusive tracks only available on a certain platform (we did this a few years ago already) and/or in exclusive downloads directly from Pesto Music, for example via our Bandcamp page or a (to be implemented) dedicated store on our web site. So, in the future it may say "exclusive from pesto.de, all download stores to follow 14 days later".
What are your thoughts on this? Let us know in the comments!
First, we have Cooccer from Stuttgart, Germany - resident at the legendary Climax club inventing a completely new genre. "Elarina" should be filed under DubDisco because of the massive bass line going under some discoid snippets and a strict groove. Cooccer just broke Climax' visitor record last December. We'll investigate further if this is related to his release;)
Up next, we have Eire's finest Andy O' Donoghue with "Kick Back", a monotonous stomper with a remarkable piano chord, suitable both for early and late hours on the floor - toolish and a must-have in any DJ's sleeve.
Third in the row is "Access" by Norman Creed and Patryk Molinari featuring some not so unknown spoken words in the break on top of a roaring bassline. Patryk just had a smasher out on Greelpound Records while both of the Berlin based guys released awesome choons on our first EP "Deep Discoveries" a couple of weeks ago.
"Rainbows & Butterflies" comes from Dubai and Mumbai in the shape of Sam Farsio and Arnold Misquitta aka Socio Robots. This hot duo is destined to make it big in 2011 and their contribution to "Booty Shakers" is just another proof of their quality. These guys have been played by all top notch jocks and this tune is no different rather than another reason for their global success.
Then, we have a young talent from FYROM aka Macedonia (please don't start arguments on the meaning of "Macedonia" mkay?) who I've had already the pleasure to rock a night with: Nick Fay. "Your Love" is a plain peaktime full floor smasher that will get any crowd going. Huge breakdown, fat beats, catchy vocal - this one has all it takes!
Last but not least there's Russia's Ivan Weber who contributes a piece reminiscient of "Le Champagne" by Trentemøller in the first place. Ivan evolves "People Are Strange" to new heights though by employing a massive synth riff that ends up in a huge, messy and dirty break - just to catch up with the groove from before.
Here's the Beatport player:
[update: "Booty Shakers" just entered the Deep House album charts on Juno Download at #53]
Juno Download has quite a nice player as well:
So far we detected Pesto LP003 on #60 on Juno's DeepHouse list (#66 this morning). A couple of tunes entered the DeepHouse charts on Beatport, too. Jon Silva's Sunshine enters at #94, Just Want U 2 Dance #80, I Want U #74 and Nikola Gala's Cum Remix of From P60's New Way currently makes it up to # 41.
[update: Pesto LP003 makes up chart positions and currently resides on #45 on Juno's DeepHouse list. The tracks on the DeepHouse charts on Beatport are climbing, too. Jon Silva's Sunshine is now at #84, Just Want U 2 Dance #70, I Want U #27 and Nikola Gala's Cum Remix of From P60's New Way currently makes it up to # 31!]
The people at Beatport are so nice and feature our release in the DeepHouse section as one of the few non-exclusives:
A guy called Silky JacK adds a lovely review of John Dahlback feat. Jon Silva's "Warm Breeze" on beatdigital.com:
"Here's a deep house track that feels like honey to your ears and puts a smile on your face. Can music get any more positive then this? The vocal floats on the track like the smoothest ocean breeze pushes the waves on the shore."
Read the full review (and buy the release) here: Pesto "Ten" on beatsdigital.com
Pesto LP003: Various Artists - Ten is available on Traxsource for only 12,99US$ per bundle!
Pesto LP003: Various Artists - Ten is available on Juno Download from only 5,99£ per bundle!
Pesto LP003: Various Artists - Ten is available on Beatport.
Meanwhile, Sandra Lima's release made it up to #33 on the Traxsource charts. Pesto 011 is also quickly making up chart positions on Juno Download: currently on #35 in the Funky/Club House subgenre and on #90 in Juno's main charts!
[update: #20 on Traxsource, #9 on Juno's Funky/Club House and #19 on the main charts]
As of now, a third shop is getting ready to take it it higher: Stompy has Jay-J's Shifted Remix entering the soulful charts on #62, the Back 2 House compilation [Open Bar] on #29, the original on #20 and Jay-J's Shifted Dub on #17.
Pesto 011 "Higher" by Sandra Lima is available on every major download store. Below is a selection of the most popular ones: